All items tagged with "Inside Apple"

Do New Apple Engineers Really Have To Work On Fake Projects?

Apple-headquarters-Cupertino-Clifornia-exterior-001

There’s a belief that Apple makes new engineers work on fake products until they can be trusted. According one of the company’s former employees, Adam Lashinsky, who published the book Inside Apple last January, the Cupertino company hires people into so-called “dummy positions” until it’s confident that they can be a part of upcoming products without leaking information.

But how accurate are those claims? We know Apple takes secrecy very seriously, but would it really waste time and money on giving people fake projects just to ensure they won’t squeal?

Almost certainly not.

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“Inside Apple” Will Challenge Your View Of The World’s Most Valuable Tech Company [Review]

“Inside Apple” Will Challenge Your View Of The World’s Most Valuable Tech Company [Review]

Adam Lashinsky is a veteran Silicon Valley journalist and Senior Editor at Large for Fortune. Lashinsky wrote a riveting feature last year on the inner workings of Apple’s secretive culture that prompted him to publish Inside Apple: How America’s Most Admired–and Secretive–Company Really Works in January of 2012.

Inside Apple is a short read (about 180 pages) that provides several peeks behind the thick veil of secrecy Apple keeps between itself and the outside world. After reading Lashinsky’s portrayal of the company, you should have a better understanding of how Apple works and what makes it tick. Your perception of the world’s most valuable technology company should be challenged with fascinating stories from inside the walls of Cupertino.

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New Apple Engineers Build Fake Products Until They Can Be Trusted

New Apple Engineers Build Fake Products Until They Can Be Trusted

Becoming an Apple engineer could well be one of the most exciting careers currently available in the technology industry, but don’t expect to working on the iPhone 5 during your first week. It seems the Cupertino company is so obsessed with secrecy that new employees are made to work on “fake” devices for months, until they can be trusted not to leak them.

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Apple Has An Entire Room Dedicated To Testing Product Packaging

Apple Has An Entire Room Dedicated To Testing Product Packaging

We know Apple puts a lot of effort into its product packaging to ensure it’s almost as beautiful as the product within, but you may be surprised to hear that an entire room within the Cupertino company’s headquarters is dedicated to testing different variants of product packaging.

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Apple Is Built On Secrets

Apple Is Built On Secrets

Fortune editor Adam Lashinsky’s book Amazon will hit the shelves on January 25th, but that hasn’t stopped juicy tidbits of information from leaking out beforehand. An extended excerpt from the book hit the web today, and it reaffirms what we cultists already know: Apple is very, very secretive.

According to Lashinsky, Apple dances on the “link between secrecy and productivity” with excruciating precision. In fact, the only things Apple seems to prize more than its products are its secrets.

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Steve Jobs Believes Apple Will Be OK Without Him

Steve Jobs Believes Apple Will Be OK Without Him

One of the most interesting revelations of the Fortune piece “Inside Apple” that’s making headlines this weekend is how Steve Jobs thinks Apple will be OK without him.

Fortune reporter Adam Lashinsky writes:

“Jobs himself believes he has set Apple on a course to survive in his absence. He has created a culture that, while not particularly jolly, has internalized his ways.”

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