Author of the new book, “Insanely Simple,” Ken Segall got to do something most can only dream about: work one-on-one with Steve Jobs, creating some of Apple’s most iconic products and ad campaigns.
From naming the iMac, to helping develop Apple’s famous Think Different ad campaign, Ken has 12 years of stories to tell about what it’s really like to work with the man most of us Apple fans revere: Steve Jobs. And on episode 10 of The CultCast, Ken opens up on who Steve was, what his creative process was like, and the best ways to not get yelled at.
To hear Ken’s fascinating insights and amazing first-hand accounts, subscribe to The CultCast now on iTunes.
If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.
In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.
Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.