This week on The CultCast—finally—it’s time to talk iPhone 5S and iPad 5! We’ll tell you why April and August might be bringing you the tasty new iDevices, and if they’ll be drastically different than the models we’ve already got.
Then, is Apple is a innovation lull? Ex-Apple CEO John Scully thinks so. We’ll tell you what we think is really going on.
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Apple has won a massive damages sum of nearly $1.05 billion in the patent trial against Samsung and the reaction from the technology community has been vast and swift.
In an email immediately following the verdict, Forrester Research Principal Analyst Charles Golvin told us the main takeaway from the verdict is the focus on innovation. Companies will now be forced to create legitimately different products, or at least engineer some without extravagantly similar features:
The jury particularly vindicates Apple’s software patents and their decision has implications not just for Samsung, but also for Google, other Android device makers like LG, HTC, and Motorola, but also potentially for Microsoft who employs features such as pinch to zoom, bounce on scroll, etc. These competitors are now forced to go back to the drawing board and come up with substantively different designs — or seek settlement terms with Apple. Since many of these controls are now built into the expectations of customers in how they work their phones, those are substantive challenges.
Gartner analyst and VP of Mobile Research Van Baker agrees the redesign of products in the long term is an issue but that it won’t affect any products anytime soon.
This is a clear win for Apple but it will have little impact on the market in the near term as it is highly likely that there will be an appeal so we will have to repeat the process. If sustained it has the potential to force Samsung to redesign a number of products and it will apply significant pressure on all smartphone and tablet makers to avoid trying to emulate the Apple designs as they bring new products to market.
Earlier, the two principals in the case immediately followed the shocking judgement with their own statements.
Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.
According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
![Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW1.jpg "Ken Segall (c) Doug Schneider NEW")
![Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW.jpg "Ken Segall (c) Doug Schneider NEW")
![Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]](http://cdn.cultofmac.com/wp-content/uploads/2012/04/170349-steve-jobs.jpg "170349-steve-jobs")
