Customers will pay a premium for products they view as ‘innovative’


Apple raked in the cash last quarter.
Apple leads on innovation and money. Are the two linked?
Photo: Jim Merithew/Cult of Mac

Apple is a rarity in history: being not only the world’s most valuable company, but also one of its most innovative. A new study from research firm Lab42 takes a look at the link between these two topics, and draws some interesting conclusions which may help explain Apple’s current success.

In particular, the study notes how perception of innovation is hugely important to many consumers when it comes to choosing to pay a premium for electronics goods or services. Cha-ching!

Innovation isn’t dead; people are just slow to catch it

Setting up
Humans react to innovative things like the Apple Watch fairly predictably.
Photo: Jim Merithew/Cult of Mac

If you’re one of the people out there who haven’t taken the plunge on an Apple Watch, you’re not alone. While Apple’s latest wearable has gotten a ton of press and sold really well, a lot of the rank and file out there might think it’s a toy, or only for rich folks.

In fact, says journalist Morgan Housel over at Time, most people throughout history have pretty predictable responses to new things.

He has a list of reactions to new innovative inventions, each of which are reactions we’ve all heard (or had) when the Apple Watch (or the iPad, or the iPhone) was launched.

Apple vs. Google: Which has the upper hand in innovation?



To succeed in tech, you must be a master of innovation. No two companies understand this better than Apple and Google, which have become kings of the industry thanks to a string of incredible ideas that have shaped the technology we rely on today.

Friday-Night-Fights-bug-2But which company is continuing to innovate in 2015? Is it Apple, with its fitness-focused Apple Watch, Apple Pay, and a new streaming service that hopes to save the music industry? Or is it Google, with Google Glass, self-driving cars, and secret robots?

Join us as we take it to a debate in this week’s Friday Night Fight between Cult of Android and Cult of Mac.

Rumors Of iPhone 5S And The Next iPad On Our Newest CultCast



This week on The CultCast—finally—it’s time to talk iPhone 5S and iPad 5! We’ll tell you why April and August might be bringing you the tasty new iDevices, and if they’ll be drastically different than the models we’ve already got.

Then, is Apple is a innovation lull? Ex-Apple CEO John Scully thinks so. We’ll tell you what we think is really going on.

Subscribe to The CultCast now on iTunes to download our newest episode, or easily stream new and previous episodes via Apple’s free Podcasts App.

Show notes up next!