I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.
Flappy Bird came onto the scene with a bang, ruffling feathers from Hanoi to Hannover. Dong Nguyen, the developer of this seemingly overnight sensation, was as taken aback as the rest of us, evident from his shocking decision to stop offering the game for download as well as his recent decision to bring it back.
Game developers and publishers can only hope to reproduce this kind of crazy success. And each and every one of the people we talked to at the Game Developers Conference in San Francisco was eager to share opinions on how Flappy Bird happened, how it might happen again, and why it was such a runaway hit to begin with.