Apple has sold 1 million iPhones in India this fiscal year, representing a major milestone for the company.
While China is where a lot of Apple’s focus has been in terms of expanding into new territories, India is also a fast developing smartphone market where the Apple brand is doing very well.
According to a new report, Apple has sold more than 1 million iPhones in India since the start of the current financial year — representing a significant milestone for a company that wasn’t considered to be a serious contender in the South Asian market until relatively recently.
Although the sales data was not released, research agencies put the figure at 1.02 million between October 2013 and August 2014, with a total of 1.1 million units projected by the time the fiscal year ends on September 30.
Apple is planning to rollout a new 8GB iPhone 5c in India starting this June in hopes to turn the country into it’s next booming market.
India was one of the few places you could still buy an iPhone 4 until last week when Apple pulled phone from the country. A cheaper iPhone 5c will aim to boost Apple’s marketshare in a smartphone market dominated by Sony and Samsung.
Less than four months after relaunching the iPhone 4 in India, Apple has decided to ditch the strategy and take the phone off the market again.
The January move had made the iPhone 4 one of the cheapest unsubsidized iPhones in the world, with the aim of growing market share by appealing to a percentage of the population who would not usually be able to afford iPhones.
Having relaunched the iPhone 4 to help grow market share in India, new reports are now suggesting that Apple is also slashing the price of its 2012 iPad mini in an effort to make inroads in India’s mid-range tablet market.
For some time now, a number of pundits have been calling on Apple to release a cheaper version of the iPhone to grow market share in developing countries.
To some extent Apple has apparently listened — since it is reportedly planning to sell the discontinued iPhone 4 in India for the reduced price of around RS 15,000 ($250) — making it among the cheapest unsubsidized iPhones in the world.
Breaking with the tradition of Friday launches in India — and despite rumors that it would take place on November 29 — Apple has announced that customers in India will be able to buy the iPad Air and iPad mini with Retina Display as of Saturday, December 7.
Cult of Mac may have previously reported that Apple manufacturer Foxconn was scaling back on iPhone 5c production — instead focusing its attention on the 5s — but it seems that there is at least one place where the iPhone 5c is finding its audience: and that place is India.
Although actual sales figures aren’t on offer — meaning that this relies on anecdotal evidence — resellers have reported far higher demand for the 5c than the new model Samsung smartphone.