Less than four months after relaunching the iPhone 4 in India, Apple has decided to ditch the strategy and take the phone off the market again.
The January move had made the iPhone 4 one of the cheapest unsubsidized iPhones in the world, with the aim of growing market share by appealing to a percentage of the population who would not usually be able to afford iPhones.
Having relaunched the iPhone 4 to help grow market share in India, new reports are now suggesting that Apple is also slashing the price of its 2012 iPad mini in an effort to make inroads in India’s mid-range tablet market.
For some time now, a number of pundits have been calling on Apple to release a cheaper version of the iPhone to grow market share in developing countries.
To some extent Apple has apparently listened — since it is reportedly planning to sell the discontinued iPhone 4 in India for the reduced price of around RS 15,000 ($250) — making it among the cheapest unsubsidized iPhones in the world.
Breaking with the tradition of Friday launches in India — and despite rumors that it would take place on November 29 — Apple has announced that customers in India will be able to buy the iPad Air and iPad mini with Retina Display as of Saturday, December 7.
Cult of Mac may have previously reported that Apple manufacturer Foxconn was scaling back on iPhone 5c production — instead focusing its attention on the 5s — but it seems that there is at least one place where the iPhone 5c is finding its audience: and that place is India.
Although actual sales figures aren’t on offer — meaning that this relies on anecdotal evidence — resellers have reported far higher demand for the 5c than the new model Samsung smartphone.
The iPhone just became much more cost-friendly in the second largest wireless market in the world. India’s third largest carrier, Reliance Communications, has started selling the iPhone 5c and 5s with a two-year contract. Indian customers have previously only been able to purchase the iPhone for its full, unsubsidized price off contract.
India is a key emerging market for Apple, and this move could significantly bolster iPhone sales in the country if it catches on at other Indian carriers.
Google Play has finally surpassed the App Store in the number of downloads in a quarter for the first time ever according to a report from App Annie.
Thanks to strong performances in India and Brazil, Google Play topped the App Store with 10% more app downloads in Q2 2013. Despite Google Play netting more downloads, when it comes down to what matters most – cash, money, revenue – Apple is still generating 2.3x more dead presidents than Google Play.