If you’re an iOS gamer, chances are you’re fed up of games loaded to the gunwales with in-app purchases. The so-called “freemium” trend for games is annoying for two main reasons: One, in many cases it makes games virtually unplayable if you won’t shell out the extra cash for IAPs. Two, it’s misleading because the games aren’t really “free” at all, any more than you could say that it’s free to go to the theater, but you have to pay cash if you want to actually watch a movie.
It’s this second point that antitrust authorities in Italy are taken issue with, under the heading of unfair commercial practices. They’re investigating Apple, Google and Amazon, alongside French game developer Gameloft, for allegedly misleading customers by advertising mobile game apps as free, when they actually require purchases in order to be played beyond a certain point.