Apple releases ‘stunning’ new 4K and 5K iMacs


Screen Shot 2015-10-13 at 14.26.03
Apple's iMacs just got even sweeter.
Photo: Apple

Apple today revealed its refreshed line of iMacs, including a brand new 21.5-inch 4K Retina iMac and 27-inch 5K Retina model.

The smaller iMac now matches the pixel density of the larger 5K iMac, giving it 4.5 times the resolution of Full HD. The 27-inch iMac, meanwhile, boasts Retina 5K displays across the board, whereas previously they were available only for the $2,499 flagship iMac.

The 21.5-inch 4K iMac starts at $1,499, while the 27-inch version starts at $1,799.

Mac sales are slowing down, but don’t blame Apple


21.5-inch iMacs might be coming soon.
PC sales are on the downturn, and Apple's not exempt.
Photo: Apple

Apple just announced record-breaking iPhone 6s sales, but according to a new report, the Mac may not be showing quite the same upward trajectory.

Research firms Gartner and IDC both claim Mac sales have slowed to their lowest rate since late 2013, although they disagree about the extent.

Future iMac could project its own virtual keyboard


Typing on your next iMac could get a bit Minority Report, it seems.
Photo: 20th Century Fox

Future Apple devices could boast a smart projector accessory, according to a patent published today.

As one of 46 newly-published patents, the technology described would allow Apple to incorporate features such as a virtual projected keyboard into future iMacs.

Just like the iPhone’s UI, this could make it possible for Apple to feature a slightly different keyboard for each application.

Former Apple and Samsung employee dishes dirt on rivals’ innovation


Samsung's method of innovation is way different than Apple's.
Samsung's method of innovation is way different than Apple's.
Photo: Kārlis Dambrāns/Flickr

Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.

Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.

Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.

School sells hundreds of Apple devices for a fraction of their cost


It's not new, but for $50 you can't go wrong.

A Michigan school district is selling off close to 800 iMacs, MacBooks and iPads for astonishingly low prices ranging from $50 to $100.

The schools are in the process of upgrading their classroom technology, and made the decision to sell off the old equipment instead of adding it to the tons of unwanted computers and other gadgets that get thrown away each year.