The guy who named iMac says Apple’s names are too confusing

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The next iPhone will have a bigger battery.
Is it time for Apple to change the way it names iPhones?
Photo: Ste Smith/Cult of Mac

Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.

In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.

Beastly all-in-one proves the iMac could be great for gaming

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The Aura is spectacular inside and out.
Photo: Digital Storm

Apple doesn’t have gamers in mind when choosing components for its latest Macs, but PC maker Digital Storm has proven that it’s possible to build a beastly gaming rig into the iMac’s gorgeous all-in-one form factor.

Check out the company’s stunning new Aura PC, which puts NVIDIA’s latest GTX 1080 graphics card behind a 34-inch curved display.