Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”
As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.
See Apple’s original iPad introduction video below.
When I first got my iPhone 5, I was desperate for a dock. As time has passed, and as the iPhone has picked up a few scratches and dents, I find I don’t really care anymore whether the phone is docked or not when it charges.
And I expect I’ll soon be saying the same about my new iPad mini. But that doesn’t mean I don’t need a place to prop it, especially when watching movies. Which is why I’m pretty impressed by Swedish Peter’s Ikea hack, which turns the Ribba picture ledge into a tablet stand.
Every home needs a coffee table. Preferably, something that looks good without being a cheap piece of junk that you’d find at Ikea. If you’re in the market for a new coffee table, and happen to be a huge Apple fan, you can buy this gem for $600, or just make it yourself.
Each table is made out of 70% of reclaimed materials, so it’s good for the environment and individually hand-crafted so your living room will feel extra special.
Remember the IKEA cardboard camera that popped up in a Milan press goody-bag last week? It turns out that it was actually a thing — IKEA is billing it as the “world’s cheapest digital camera,” and it should be going on sale in the Swedish giant’s labyrinthine stores soon.
The instructions on this camera look easier to follow than the usual IKEA manuals
Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?