Former Apple engineers build app to take on iCloud


iCloud offers lots of great things to Mac users.
iCloud has a new rival.
Photo: Apple

Apple’s iCloud platform is getting fresh competition this week from some of its former engineers who want to completely change the way content is stored on your iPhone.

Co-founded by Bertrand Serlet, former senior VP of software engineering at Apple, the new startup called Upthere is launching its first iOS app that allows users to store digital photos in Upthere’s cloud that was custom made to be screaming fast.

Apple Music finally gets audio fingerprints from iTunes Match


apple music app
This fix might stop Apple Music from garbling your library.
Photo: Ste Smith/Cult of Mac

Apple Music’s matching software has a terrible history of replacing artists’ live songs with a studio version, but that will finally be a thing of the past, thanks the addition of audio fingerprints from iTunes Match.

A quiet rollout of the iTunes Match audio fingerprint to all Apple Music subscriber is currently underway, fixing the less accurate metadata version of iTunes Match that was currently used on Apple Music.

Apple reveals why its Irish data center is so important

Apple's proposed data center in Ireland.
Apple's proposed data center in Ireland.
Photo: Apple

Concerns about the effect Apple’s massive Irish data center will have on badger and bat populations may have momentarily suspended the company’s plans, but Apple representatives have assured locals the $950 million project will be largely invisible.

Robert Sharpe, Apple’s senior director of global data center services appeared at a hearing in Galway County this week to address concerns about the 500 acre data center and revealed why it’s so important to Apple’s expansion plans in Europe.