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Apple and old archrival IBM “fit like a puzzle,” says Tim Cook

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IBM and Apple used to be sworn enemies, but a lot has changed since the early days of the Macintosh and the PC race. Both companies have committed to making Apple software and hardware a one-stop shop for businesses in what some consider one of the “most important and powerful tech partnerships” ever.

In an interview with CNBC, Tim Cook and IBM CEO Virginia Rometty discussed their mutual excitement about the “landmark” partnership.

Apple’s new partnership with IBM will put iOS in the enterprise like never before

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Tim Cook with IBM CEO Ginni Rometty
Tim Cook with IBM CEO Ginni Rometty

Today Apple announced that it’s partnering with IBM to “transform enterprise mobility through a new class of business apps.” The relationship will combine IBM’s enterprise data specialties with Apple’s iOS hardware and software.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

There are four key areas that Apple will be working on with IBM:

9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

Google bombshell didn’t affect Apple-Samsung verdict

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For the second time in a row Samsung has been found guilty by a U.S. court of ripping off Apple’s patents, but according to the jury foreman in the latest Apple vs Samsung case, there wasn’t a single piece of evidence or testimony that sealed Samsung’s fate.

Jury members met with the media after being dismissed Monday morning, including ex-IBM executive and jury foreman Thomas Dunham, who said the revelation that Google agreed to protect Samsung from damages on a couple of patents in the trial was the biggest shocker of all.

Apple Teams With Old Enemies to Fight Patent Trolls

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Among tech companies, Apple has the smallest presence in Congress
Among tech companies, Apple has the smallest presence in Congress

Apple’s thermonuclear war on Android has thrown the company into the courtroom more times in the last five years than ever before, so in an effort to make U.S. patent laws bend to its will, Apple has joined forces with some some of its old enemies, IBM and Microsoft to form a U.S. lobbying supergroup to fight patent trolls and push new legislation through congress. 

IBM: The Smartphone Of The Future Will Hear, See, Smell, Taste & Feel

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Towards the end of each year, IBM Research publishes a list of five things it predicts our gadgets will be capable of within the next five years. While some of its predictions seem a little too outlandish and farfetched, others — such as its 2006 prediction for realtime speech translation — become a reality.

IBM’s 2012 list is all about the five senses. It predicts that by 2018, our gadgets will help us touch, see, hear, taste, and even smell. Your smartphone, IBM believes, will use new technologies to simulate the physical sensation of touching something, while your tablet will be able to taste your food.

Here’s How Insane Apple’s Profits Have Been In 2012 Next To Their Competition [Graph]

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When you just look at the money Apple made in 2012 it’s pretty incredible. But when you provide some context to those earnings and put Apple’s profits next to the competition’s profits, Apple’s performance is absolutely mindboggling.

From October 2011 to September 2012 Apple made more money than Microsoft, Ebay, Google, Yahoo! Facebook and Amazon combined. In that same period, Dell, Asus, Intel, Acer, IBM, Lenovo, and HP (basically the entire PC industry) only made $19.3 billion in profit, which is less than half of Apple’s profit.

Source: Statista

Apple Climbs Up To Second In Best Global Brands Survey

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Apple is the "top riser" in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.

IBM Envisions Watson As a Super Smart Version of Siri On Your Smartphone

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In Watson 2.0, IBM plans to bring the supercomputer to smartphones worldwide.
In Watson 2.0, IBM plans to bring the supercomputer to smartphones worldwide.

Could IBM’s Watson replace Siri? That’s an interesting question and IBM’s answer appears to be yes. Big Blue is working to turn the supercomputing solution that made news when it beat Jeopardy! champions Ken Jennings and Brad Rutter into an app that could run on a smartphone. If successful, IBM will turn Watson into a supercharged version of Apple’s digital assistant.

Mac Icon Designer Susan Kare Will Testify In Apple Versus Samsung Trial

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Kare designed the famous
Kare designed the famous "Happy Mac" icon and many others we still use today.

Susan Kare, the graphic designer famous for creating a number of icons for the Macintosh, will be called as a witness in the ongoing trial between Apple and Samsung. Kare will reportedly talk about the similarities between the user interface graphics on the iPhone and Samsung’s Galaxy devices.

RIM Loses Down Under As Qantas, IBM Australia Ditch The BlackBerry

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Qantas becomes the latest company to ditch the BlackBerry in favor of the iPhone.
Qantas becomes the latest company to ditch the BlackBerry in favor of the iPhone.

While most CIOs and IT leaders are taking steps to reduce their reliance on RIM’s BlackBerry Enterprise Server (BES), some major BlackBerry business customers are ready to abandon RIM’s services and its BlackBerry smartphones in one fell swoop. The latest company to announce such a migration is the Australian airline Qantas.

The company told the Australian (registration required) that it had made the decision to trade its 1,300 BlackBerry devices and related service packages for iPhones. The move, which Qantas expects will deliver significant cost savings, follows a company-wide survey in which a “large majority” of employees said that they’d prefer iPhones.

Like other companies and organizations that have announced similar transitions this year, Qantas chief information officer Paul Jones pointed to the iPhone’s ease of use and popularity as reasons for selecting the iPhone.

Was IBM Right? Is Siri A Threat To Businesses? [Feature]

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IBM bans Siri use on the iPhones of its employees
IBM bans Siri use on the iPhones of its employees

Apple has gotten a fair amount of flack over Siri – most of it relating to Siri not recognizing words or phrases, misinterpreting requests, or providing incomplete or inaccurate answers. Apple is even facing a class action lawsuit over Siri not working as promised by iPhone 4S ads.

For IBM, however, the concern isn’t that Siri won’t work as advertised. Big blue is worried that Siri will work exactly as advertised and that confidential and sensitive information will leak outside IBM’s network as a result. For those reasons, the company disables Siri on the iPhones of its employees.

IBM Adds iOS Management To Its Existing Enterprise Tools [Mobile Management Month]

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IBM recent entered the mobile management market with device management tools
IBM recently entered the mobile management market with its first device management tools

May is Mobile Management Month at Cult of Mac, where we will be profiling a different mobile management company every weekday. You can find all previous entries here  and read our Mobile Management manifesto here.

IBM is one of the newest entrants to the mobile management market. The company launched its IBM Endpoint Manager for Mobile Devices in March. At the moment, IBM’s feature set is focused on device management with limited app management capabilities. It will appeal most to companies that are already using other IBM solutions. Although Endpoint Manager for Mobile Devices can be used as a stand alone mobile device management tool, it will be most effective when integrated with IBM’s various Tivoli enterprise solutions including endpoint management and help desk packages because it will be able to key off existing organizational systems making for easier setup and a streamlined overall management experience across the board.

Steve Jobs The Ghostbuster

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Back in 1985, Big Blue (IBM) was the big bad competition for Apple. So, of course the sales team at Apple, including Steve Jobs, decided to make a video. It being the mid-eighties, the theme obviously had to be the hit of the season, Ghostbusters.

Steve Job Cosplays FDR In This Bizarre WWII-Style Apple Ad [Video]

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Did you know that Steve Jobs played the role of FDR in a colossal World War II styled Apple commercial? We’ve seen glimpses of Steve in his FDR costume from a video made to celebrate Jobs’s 30th birthday, but we never knew the context of why Jobs was dressed up like the former-U.S. President until now.

After the success of their 1984 Super Bowl commercial, Apple created a broad-cast quality production titled “1944” that was designed to motivate Apple’s international sales force during a 1984 company meeting in Hawaii. Apple supposedly spent $50,000 on the production that used a mix of professional actors alongside prominent Apple figures. The 9-minute commericial uses a World War II theme to focus on the battle between Apple and IBM, with El Jobso taking up the mantle of FDR. The entire video is pretty bizarre and terribly corny, but definitely worth watching.

Apple Suffers More Vulnerabilities Than Google, Microsoft, Adobe In Last Quarter

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This Apple's software is free from vulnerabilities? You couldn't be more wrong.
Think Apple's software is free from vulnerabilities? You couldn't be more wrong.

Apple’s operating systems and its software are generally believed to be the best available in terms of security and stability, but a new report from Trend Micro reveals that’s a huge misconception… at least in recent months. In fact, the Cupertino company suffered more vulnerabilities during the last quarter than rivals like Oracle, Google, Adobe, and even Microsoft.

Walter Isaacson: Larry Page Is Wrong; Steve Jobs’s War On Android Was Real

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This Samsung handset would probably still have buttons if it wasn't for the iPhone.
This Samsung handset would probably still have buttons if it wasn't for the iPhone.

Following comments made by Google co-founder Larry Page yesterday, which suggested Steve Jobs’s thermonuclear war against Android was simply “for show” to rally the troops, Walter Isaacson has confirmed that Page is wrong, and he has insisted that Steve’s war against Android was real.

IBM Offers Insight Into Its BYOD Program And iPhone/iPad Management

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IBM relies on user education, device management to leverage BYOD
IBM relies on user education, device management to leverage BYOD

IBM, once known as on of the most straight-laced companies in the world, has jumped on the BYOD bandwagon with a level of enthusiasm rarely seen in such large and established enterprises. The company has big plans for BYOD – rolling out a program out that covers all 440,000 employees worldwide.

That’s a big challenge and one that Big Blue has yet achieve. However, the company currently has mobility solutions deployed to about a quarter of its workforce (120,000 users) two thirds of whom (80,000)  are supplying their own devices and service plans. The company, which had been a predominantly BlackBerry shop, began to shift gears as iPhones and other devices began showing up in its offices.

While not a model for every company, IBM’s BYOD policies can serve as a great starting point.

IBM’s Using Their Weather-Predicting Supercomputer To Power An iPad App

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Thanks to IBM's supercomputer and an iPad app, you'll never be surprised by the weather again.

In Phoenix, Arizona, rain is a commodity scarcer than a purple elephant slowly lumbering down Main Street. Consequently, people go straight up loco when their iPhone’s weather app predicts rain. Most of the time the hours sadly glide past and the clouds and precipitation never show up. A collective mourning rumbles across the city, and meteorologists cower under their desks, ashamed at their disastrous predictions. They never can quite seem to predict the rain.

It’s sad that we can put a man on the moon but still suck at predicting the weather. IBM’s mind-blowing “Deep Thunder” iPad Weather app is seeking to change all that though, by becoming the most insanely accurate weather predicting tool ever.

Apple Is World’s Most Admired Company For Fifth Year In A Row

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image via Tropico Station
image via Tropico Station

Another year, another title. Fortune announced their list of the world’s most admired companies this morning, and Apple swept away the competition for the fifth year in a row. Each year Fortune surveys the business community to find out which company has the best reputation in the eyes of their peers. Apple has ranked at the top of Fortune’s annual list for the last five years which ties them with General Electric for the number of most appearances in the top spot.

If IBM Can Win With Macs And iPads In Business, Why Can’t You?

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In Apple’s iconic “1984” commercial, it wasn’t a stretch to realize that the big brother figure was meant to represent IBM. That makes it very ironic that IBM now has more Macs, iPads, and iPhones deployed than any company except Apple.

The extent to which Apple devices are being used at IBM became clear during a presentation at MacWorld|iWorld last week by Chris Peppin that detailed the initiatives of Big Blue related to Apple. Those initiatives are pretty shocking considering the fact that IBM was once Apple’s number one adversary in the business technology market.