The first wave of apps marking the partnership of Apple and IBM are here. Photo: Apple/IBM
After unveiling a partnership with IBM back in July this year — designed to combine IBM’s enterprise data specialties with Apple’s iOS hardware and software — Apple today announced the first 10 of its iOS apps released as part of the agreement.
In a press release, Apple’s Phil Schiller describes it as a “big step for iPhone and iPad in the enterprise,” and notes how “Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
iPhone owners may not exactly be sleeping on a bed of money, but they still spend more online. Photo: AMC
The availability of cheap smartphones and tablets might mean that Android has a larger market share than iOS, but iOS users certainly spend more.
Analyzing sales trends from Thanksgiving, IBM notes that iPhones and iPads were responsible for far more payment activity online, with average orders worth $118.57 compared to $95.57 for Android.
But that’s not where iOS’s sales triumph ends. iOS also generated more site traffic at 36 percent versus 16 percent for Android. Even more impressive, iOS devices accounted for 25 percent of all sales — next to a minuscule 7 percent for Android.
A lot has changed since Steve Jobs flipped off IBM 30 years ago.
In a new blog post, famed ex-Apple executive Jean-Louise Gassée has given his thoughts on the recent IBM and Apple strategic alliance. And while Gassée notes that most strategic alliances don’t work, he thinks the Apple/IBM one will work out… in favor of Apple, that is.
Apple’s mega deal with IBM could give it a death grip on the enterprise market, but according to a report from The Information, Google’s Android team has been deep in talks with HP on ways it can push Android deeper into enterprise itself.
Using Google Now’s voice-search powers, the Android unit and HP have been discussing the potential of creating a mobile search product nicknamed “Enterprise Siri,” that could access financial data, product inventory, and more to become the perfect Siri-like tool for enterprise customers.
Does the iOS-centric IBM-Apple deal equal the end of the road for desktops? Absolutely it does, if you believe Bob Tinker, CEO of the newly-public company MobileIron.
Discussing the recent alliance between the two tech giants during his company’s first earnings call, Tinker pointed to the IBM-Apple deal as something of a signal moment for mobile. “I think of it as a positive that IBM’s committed to building mobile apps for enterprises, switching away from Windows to mobile platforms,” he noted.
“This signals the end of the desktop era. IBM once made a deal with Microsoft in the late 1980s that ushered in the era of the desktop, and now they’re ending it with Apple.”
This time on the CultCast: rumored new Apple tech could give weeklong battery life to future iPhones; why your grandma will love the new iTunes; after a 30-year feud, Apple and IBM kiss and make up; Kim Kardashian’s iOS app makes way more than it should; Beats brings the marketing magic back to Apple; and we pitch our favorite apps and tech then vote on which one’s best—it’s an all new Faves N Raves!
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Long-time rivals Apple and IBM partnered up this week to work together on enterprise software, but what does this mean for Siri? If Apple’s trusty voice assistant gets together with IBM’s extremely intelligent A.I. Watson, it could be a beautiful “relationship.”
Watch today’s Cult of Mac news roundup to hear all the latest news and rumors about this potential Apple-IBM hookup, possible trouble in the iPhone 6 sapphire glass pipeline, a toaster that burns your selfies into bread and the rest of the week’s biggest stories.
But outside of selling more iPads, iPhones and Macs in business, what else could Apple get out of the deal, which was announced Tuesday? According to a new report, Watson — IBM’s Jeopardy-winning A.I. capable of understanding natural language.
Tim Cook with IBM CEO Ginni Rometty. Photo courtesy Apple
Today Apple announced that it’s partnering with IBM to “transform enterprise mobility through a new class of business apps.” The relationship will combine IBM’s enterprise data specialties with Apple’s iOS hardware and software.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
There are four key areas that Apple will be working on with IBM: