What a $1,000 investment in Apple in 1996 looks like today


Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple and IBM have built 100 enterprise apps for iOS


IBM has hit a major milestone with its Apple partnership.
Photo: IBM

Apple and IBM today announced that they have hit their partnership goal of creating more than 100 IBM MobileFirst iOS enterprise apps together. These so far cover 14 different industries and 65 individual professions — ranging from wealth advisors to flight attendants, first responders, nurses and retail buyers.

And the two companies aren’t finished yet!

Macs make life easier at IBM


IBM and Apple, together at last.
IBM and Apple, together at last.
Photo: Apple

You might not think of IBM as a Mac-friendly place to work, but Fletcher Previn, VP of Workplace-as-a-Service at IBM might beg to differ.

Previn used to think like you do: that Apple PCs are more expensive, they’re challenging to support, and require a ton of re-training for help desk staff (who serve a 50,000 employee global work force on Windows PCs)

Turns out, that’s all fairly inaccurate.

IBM’s bulk buy of 200,000 Macs isn’t enough for Tim Cook


A lot has changed since Steve Jobs flipped off IBM 30 years ago.
A lot has changed since Steve Jobs flipped off IBM 30 years ago.
Photo: Andy Hertzfield

IBM became Apple’s largest corporate customer this year when it agreed to buy 50,000 MacBooks from Apple, but according IBM’s chief information officer Jeff Smith, the company will more likely end up purchasing between 150,000 to 200,000 Macs when all is said and done.

In an internal IBM video, Smith describes how he and Apple CIO Niall O’Connor struck the deal that will see 50-75% of IBM’s workforce switching from Lenovo ThinkPads to Macs. Apparently that’s not good enough for Tim Cook though, who asked IBM VP Fletcher Previn, “well, what about the other third?” when the company told the Apple CEO of the massive bulk order they were planning.

Watch the video below: