Tim Cook with IBM CEO Ginni Rometty. Photo courtesy Apple
Today Apple announced that it’s partnering with IBM to “transform enterprise mobility through a new class of business apps.” The relationship will combine IBM’s enterprise data specialties with Apple’s iOS hardware and software.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
There are four key areas that Apple will be working on with IBM:
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
For the second time in a row Samsung has been found guilty by a U.S. court of ripping off Apple’s patents, but according to the jury foreman in the latest Apple vs Samsung case, there wasn’t a single piece of evidence or testimony that sealed Samsung’s fate.
Jury members met with the media after being dismissed Monday morning, including ex-IBM executive and jury foreman Thomas Dunham, who said the revelation that Google agreed to protect Samsung from damages on a couple of patents in the trial was the biggest shocker of all.
Apple’s thermonuclear war on Android has thrown the company into the courtroom more times in the last five years than ever before, so in an effort to make U.S. patent laws bend to its will, Apple has joined forces with some some of its old enemies, IBM and Microsoft to form a U.S. lobbying supergroup to fight patent trolls and push new legislation through congress.
One of the big problems with focusing on a broad metric like mobile platform market share is that it ignores some of the more important (and complex) questions about how these platforms are actually used.
For example, which customers are most valuable in terms of spending money?
Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.
Things haven’t been going all that well for HP on the PC shipment front, but it’s hoping to make up for that with its new high-tech Project Moonshot servers. In fact, HP CEO Meg Whitman is so jazzed about her company’s new servers that she’s even going around bragging that Apple might be considering HP for its iTunes services.
Towards the end of each year, IBM Research publishes a list of five things it predicts our gadgets will be capable of within the next five years. While some of its predictions seem a little too outlandish and farfetched, others — such as its 2006 prediction for realtime speech translation — become a reality.
IBM’s 2012 list is all about the five senses. It predicts that by 2018, our gadgets will help us touch, see, hear, taste, and even smell. Your smartphone, IBM believes, will use new technologies to simulate the physical sensation of touching something, while your tablet will be able to taste your food.
When you just look at the money Apple made in 2012 it’s pretty incredible. But when you provide some context to those earnings and put Apple’s profits next to the competition’s profits, Apple’s performance is absolutely mindboggling.
From October 2011 to September 2012 Apple made more money than Microsoft, Ebay, Google, Yahoo! Facebook and Amazon combined. In that same period, Dell, Asus, Intel, Acer, IBM, Lenovo, and HP (basically the entire PC industry) only made $19.3 billion in profit, which is less than half of Apple’s profit.