Apple’s thermonuclear war on Android has thrown the company into the courtroom more times in the last five years than ever before, so in an effort to make U.S. patent laws bend to its will, Apple has joined forces with some some of its old enemies, IBM and Microsoft to form a U.S. lobbying supergroup to fight patent trolls and push new legislation through congress.
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One of the big problems with focusing on a broad metric like mobile platform market share is that it ignores some of the more important (and complex) questions about how these platforms are actually used.
For example, which customers are most valuable in terms of spending money?
Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.
Things haven’t been going all that well for HP on the PC shipment front, but it’s hoping to make up for that with its new high-tech Project Moonshot servers. In fact, HP CEO Meg Whitman is so jazzed about her company’s new servers that she’s even going around bragging that Apple might be considering HP for its iTunes services.
Despite increasing competition from the likes of Samsung and Google, Apple continues to be the world’s most valuable brand, according to the latest annual BrandZ report from Millward Brown.
The Cupertino company was one of three technology firms in the top five, with Google and IBM placed in second and third respectively.
Towards the end of each year, IBM Research publishes a list of five things it predicts our gadgets will be capable of within the next five years. While some of its predictions seem a little too outlandish and farfetched, others — such as its 2006 prediction for realtime speech translation — become a reality.
IBM’s 2012 list is all about the five senses. It predicts that by 2018, our gadgets will help us touch, see, hear, taste, and even smell. Your smartphone, IBM believes, will use new technologies to simulate the physical sensation of touching something, while your tablet will be able to taste your food.
When you just look at the money Apple made in 2012 it’s pretty incredible. But when you provide some context to those earnings and put Apple’s profits next to the competition’s profits, Apple’s performance is absolutely mindboggling.
From October 2011 to September 2012 Apple made more money than Microsoft, Ebay, Google, Yahoo! Facebook and Amazon combined. In that same period, Dell, Asus, Intel, Acer, IBM, Lenovo, and HP (basically the entire PC industry) only made $19.3 billion in profit, which is less than half of Apple’s profit.
- Source Statista
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.
Could IBM’s Watson replace Siri? That’s an interesting question and IBM’s answer appears to be yes. Big Blue is working to turn the supercomputing solution that made news when it beat Jeopardy! champions Ken Jennings and Brad Rutter into an app that could run on a smartphone. If successful, IBM will turn Watson into a supercharged version of Apple’s digital assistant.
Susan Kare, the graphic designer famous for creating a number of icons for the Macintosh, will be called as a witness in the ongoing trial between Apple and Samsung. Kare will reportedly talk about the similarities between the user interface graphics on the iPhone and Samsung’s Galaxy devices.