Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

What a $1,000 investment in Apple in 1996 looks like today

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Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple and IBM have built 100 enterprise apps for iOS

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IBM has hit a major milestone with its Apple partnership.
Photo: IBM

Apple and IBM today announced that they have hit their partnership goal of creating more than 100 IBM MobileFirst iOS enterprise apps together. These so far cover 14 different industries and 65 individual professions — ranging from wealth advisors to flight attendants, first responders, nurses and retail buyers.

And the two companies aren’t finished yet!

Macs make life easier at IBM

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IBM and Apple, together at last.
IBM and Apple, together at last.
Photo: Apple

You might not think of IBM as a Mac-friendly place to work, but Fletcher Previn, VP of Workplace-as-a-Service at IBM might beg to differ.

Previn used to think like you do: that Apple PCs are more expensive, they’re challenging to support, and require a ton of re-training for help desk staff (who serve a 50,000 employee global work force on Windows PCs)

Turns out, that’s all fairly inaccurate.