This time on the CultCast: rumored new Apple tech could give weeklong battery life to future iPhones; why your grandma will love the new iTunes; after a 30-year feud, Apple and IBM kiss and make up; Kim Kardashian’s iOS app makes way more than it should; Beats brings the marketing magic back to Apple; and we pitch our favorite apps and tech then vote on which one’s best—it’s an all new Faves N Raves!
Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and it’s an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.
Long-time rivals Apple and IBM partnered up this week to work together on enterprise software, but what does this mean for Siri? If Apple’s trusty voice assistant gets together with IBM’s extremely intelligent A.I. Watson, it could be a beautiful “relationship.”
Watch today’s Cult of Mac news roundup to hear all the latest news and rumors about this potential Apple-IBM hookup, possible trouble in the iPhone 6 sapphire glass pipeline, a toaster that burns your selfies into bread and the rest of the week’s biggest stories.
But outside of selling more iPads, iPhones and Macs in business, what else could Apple get out of the deal, which was announced Tuesday? According to a new report, Watson — IBM’s Jeopardy-winning A.I. capable of understanding natural language.
Tim Cook with IBM CEO Ginni Rometty. Photo courtesy Apple
Today Apple announced that it’s partnering with IBM to “transform enterprise mobility through a new class of business apps.” The relationship will combine IBM’s enterprise data specialties with Apple’s iOS hardware and software.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
There are four key areas that Apple will be working on with IBM:
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
For the second time in a row Samsung has been found guilty by a U.S. court of ripping off Apple’s patents, but according to the jury foreman in the latest Apple vs Samsung case, there wasn’t a single piece of evidence or testimony that sealed Samsung’s fate.
Jury members met with the media after being dismissed Monday morning, including ex-IBM executive and jury foreman Thomas Dunham, who said the revelation that Google agreed to protect Samsung from damages on a couple of patents in the trial was the biggest shocker of all.
Apple’s thermonuclear war on Android has thrown the company into the courtroom more times in the last five years than ever before, so in an effort to make U.S. patent laws bend to its will, Apple has joined forces with some some of its old enemies, IBM and Microsoft to form a U.S. lobbying supergroup to fight patent trolls and push new legislation through congress.
One of the big problems with focusing on a broad metric like mobile platform market share is that it ignores some of the more important (and complex) questions about how these platforms are actually used.
For example, which customers are most valuable in terms of spending money?
Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.