IBM

Apple stops advertising on X after Elon Musk’s antisemitic post

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X and Apple logos
Apple paused advertising on the service formerly known as Twitter amid another controversy touched off by Elon Musk.
Photo: X/Apple

In the wake of Elon Musk posting his support for an antisemitic comment on X, Apple reportedly paused advertising on the social-networking service that Musk owns.

Disney, IBM and Lionsgate have also supposedly stopped advertising on the service formerly known as Twitter.

Today in Apple history: IBM and Apple shake and make up

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Steve Jobs and IBM
At one time, an Apple and IBM deal sounded impossible.
Photo: Andy Hertzfield

October 2: Today in Apple history: IBM and Apple shake and make up October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.

Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”

Apple CEO Tim Cook will discuss cybersecurity with President Biden this week

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Tim Cook congressional antitrust hearing: Should Tim Cook be worried about Congress breaking up Apple?
Cybersecurity is a big concern for many countries.
Photo: C-SPAN

Apple CEO Tim Cook, Microsoft CEO Satya Nadella, and other tech executives will meet President Biden at the White House this week. The focus of the meeting will be the efforts of private companies to improve cybersecurity following an increase in online attacks, one report claims.

Apple joins White House effort to help workers find the jobs of the future

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Find Something New
If you thought switching from PC to Mac was strange, try jumping to an entirely new career.
Photo: Find Something New

With nearly 18 million Americans out of work because of the COVID-19 pandemic, Apple, IBM and other companies teamed up with the White House to help workers find new jobs.

The result is the Find Something New campaign. The program encourages to people explore a wide range of education and training options beyond the traditional four-year degree.

Mac makes IBM employees more productive and happier

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IBM
Once rivals, IBM later embraced the Mac, and now thousands of its employees are users.
Photo: Apple

Research by IBM found that its employees who use a Mac are more likely to exceed expectations on performance reviews than co-workers with PCs. Mac’s users also make larger high-value sales deals.

Long-time Mac users should find this delightfully ironic, as IBM helped popularize the PC back in the 1980s.

What you need to know about Deirdre O’Brien, Apple’s new head of retail

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Deirdre O’Brien, a 30-year Apple veteran, will lead Apple’s Retail and People teams.
30-year Apple veteran Deirdre O’Brien will handle the company's retail push.
Photo: Apple

Apple tapped Deirdre O’Brien to be its new retail boss today in light of the news that Angela Ahrendts plans to leave the company.

While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.

Here are six things you didn’t know about the new Apple retail boss.

IBM CEO agrees with Tim Cook on regulating tech giants

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IBM
Apple and IBM are on the same page.
Photo: Apple/IBM

The CEO of IBM — once Apple’s biggest rival — agrees with Tim Cook about regulating tech giants who gobble up massive amounts of user data for what amounts to surveillance on users.

Echoing Cooks’s words last month, IBM’s chief exec Ginni Rometty addressed top EU officials at an event in Brussels on Monday. Rometty said that the, “irresponsible handling of personal data by a few dominant consumer-facing platform companies” has caused a “trust crisis” in customers.

Apple teams up with Salesforce to deliver better business apps for iOS

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Salesforce iOS
The redesigned Salesforce app will bring exclusive features to iOS next year.
Photo: Apple

Apple has entered into a new partnership with Salesforce to deliver new iOS apps focused on business.

Salesforce is redesigning its app and adding exclusive new features as part of the deal, while Apple has vowed to provide tools and resources to help millions of Salesforce developers create their own native apps for iOS.

Apple will expand its corporate reach by teaming with HP Enterprise

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Apple enterprise
Apple’s push into the corporate world continues.
Photo: FiftyThree

Apple plans to expand its presence in the corporate sector by teaming with Hewlett Packard Enterprise in the United Kingdom, a new job listing reveals.

Similar partnerships are already in place with the likes of IBM, Cisco, and SAP. Apple is now seeking a strategic partner manager who will lead its new efforts with HPE from London.

Swift Playgrounds adds new robots for budding coders

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Swift Playgrounds
Dive into coding with Swift Playgrounds.
Photo: Apple

Swift Playgrounds, Apple’s code-learning app aimed at youngsters, got a huge update today with the biggest new set of features sent the app came out in 2016.

With the Swift Playgrounds 2.0 update, coders get access to a host of new robots, as well as the ability to subscribe to third-party level creators so you can find and download new levels faster.

Apple and other tech giants battle Chinese intellectual property theft

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Apple Store
Apple has faced challenges growing its brand in China.
Photo: Apple

Chinese companies copying Silicon Valley tech giants, and thereby infringing on intellectual property rights, is something that has been an issue for years.

It seems that U.S. tech companies are striking back, however, with a trade group that represents companies including Apple, Google, and IBM speaking out against Chinese regulators at an International Trade Commission hearing this week.

New IBM Garages mean more iOS apps for enterprise

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IBM
IBM is helping Apple push iOS devices into enterprise.
Photo: Apple

IBM is expanding its efforts to be the go-to company for mobile enterprise software by opening up new Garages that will serve as hubs for the quick design and deployment of MobileFirst apps.

Apple and IBM created the MobileFirst partnership three years ago as a way to push iPhone and iPads into the enterprise markets by coupling them with software built by IBM. With the expansion of new Garages, more international business will have access to the companies’ business tools.

Tim Cook to attend technology council meeting at White House this month

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Tim Cook
Tim's not a fan of special councils.
Photo: Jim Merithew/Cult of Mac

The first meeting of President Donald Trump’s American Technology Council is set to convene at the White House later this month with Apple CEO Tim Cook expected to be among the attendees.

With an aim of modernizing government services, the group is being led by Trump’s son-in-law Jared Kushner. Some of the biggest names in tech are among the roster of advisers, many of whom publicly denounced Trump’s recent decision to leave the Paris climate agreement, which could make the meeting pretty interesting.

Woz: In 2075, we’ll use iMacs on Mars

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wozniak
Woz demonstrating how to drive a spaceship.
Photo: Reddit

The future of Apple will be bright throughout the rest of this century, according to co-founder Steve Wozniak, who says he sees the company lasting well past 2075.

If the Apple legend is right, we’ll all be using iMacs on Mars before the end of the century.

Tim Cook set to advise Trump’s ‘Office of American Innovation’

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Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Photo: Sean Spicer/Twitter

President Donald Trump is set to unveil a new government office today that’s tasked with overhauling federal bureaucracies, and he’s asked Tim Cook and other tech leaders for advice.

Even though Trump sparred with Cook on numerous issues during his presidential campaign, the Apple CEO will reportedly lend a hand to the Office of American Innovation. The new office will be led by Trump’s son-in-law, Jared Kushner, and will be tasked with making the country run more like a “great American company.”

Apple and IBM team up to develop United Airlines apps

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IBM
You could say that Apple and IBM's partnership has really... taken off!
Photo: Apple

Apple is teaming up with IBM and United Airlines to create new mobile apps for use by the airline’s front-line employees.

The apps will be designed for the roughly 50,000 Apple Watches, iPhones, and iPads that United Airlines has already issued to its flight attendants, gate agents, and other employees.

Slack’s public letter to Microsoft takes a note from Apple playbook

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Screen Shot 2016-11-02 at 15.53.08
It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Apple partners with Deloitte to push iPad into enterprise

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Tim Cook and Deloitte Global CEO Punit Renjen
Tim Cook and Deloitte Global CEO Punit Renjen roll out a new partnership to boost business use of iPhone and iPad.
Photo: Apple

Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.

The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.

100+ top designers take Apple’s side in fight vs Samsung

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Samsung
Samsung has Silicon Valley on its team, but Apple has big name designers.
Photo: Jim Merithew

Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.

The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.

Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

What a $1,000 investment in Apple in 1996 looks like today

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money
Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple and IBM have built 100 enterprise apps for iOS

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IBM has hit a major milestone with its Apple partnership.
Photo: IBM

Apple and IBM today announced that they have hit their partnership goal of creating more than 100 IBM MobileFirst iOS enterprise apps together. These so far cover 14 different industries and 65 individual professions — ranging from wealth advisors to flight attendants, first responders, nurses and retail buyers.

And the two companies aren’t finished yet!