Tim Cook set to advise Trump’s ‘Office of American Innovation’

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Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Photo: Sean Spicer/Twitter

President Donald Trump is set to unveil a new government office today that’s tasked with overhauling federal bureaucracies, and he’s asked Tim Cook and other tech leaders for advice.

Even though Trump sparred with Cook on numerous issues during his presidential campaign, the Apple CEO will reportedly lend a hand to the Office of American Innovation. The new office will be led by Trump’s son-in-law, Jared Kushner, and will be tasked with making the country run more like a “great American company.”

Apple and IBM team up to develop United Airlines apps

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IBM and Apple, together at last.
You could say that Apple and IBM's partnership has really... taken off!
Photo: Apple

Apple is teaming up with IBM and United Airlines to create new mobile apps for use by the airline’s front-line employees.

The apps will be designed for the roughly 50,000 Apple Watches, iPhones, and iPads that United Airlines has already issued to its flight attendants, gate agents, and other employees.

Slack’s public letter to Microsoft takes a note from Apple playbook

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It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Apple partners with Deloitte to push iPad into enterprise

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Tim Cook and Deloitte Global CEO Punit Renjen
Tim Cook and Deloitte Global CEO Punit Renjen roll out a new partnership to boost business use of iPhone and iPad.
Photo: Apple

Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.

The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.

100+ top designers take Apple’s side in fight vs Samsung

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Samsung got dominated by Apple in 2016.
Samsung has Silicon Valley on its team, but Apple has big name designers.
Photo: Jim Merithew

Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.

The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.

Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

What a $1,000 investment in Apple in 1996 looks like today

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Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple and IBM have built 100 enterprise apps for iOS

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IBM has hit a major milestone with its Apple partnership.
Photo: IBM

Apple and IBM today announced that they have hit their partnership goal of creating more than 100 IBM MobileFirst iOS enterprise apps together. These so far cover 14 different industries and 65 individual professions — ranging from wealth advisors to flight attendants, first responders, nurses and retail buyers.

And the two companies aren’t finished yet!