Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.
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Things haven’t been going all that well for HP on the PC shipment front, but it’s hoping to make up for that with its new high-tech Project Moonshot servers. In fact, HP CEO Meg Whitman is so jazzed about her company’s new servers that she’s even going around bragging that Apple might be considering HP for its iTunes services.
Despite increasing competition from the likes of Samsung and Google, Apple continues to be the world’s most valuable brand, according to the latest annual BrandZ report from Millward Brown.
The Cupertino company was one of three technology firms in the top five, with Google and IBM placed in second and third respectively.
Towards the end of each year, IBM Research publishes a list of five things it predicts our gadgets will be capable of within the next five years. While some of its predictions seem a little too outlandish and farfetched, others — such as its 2006 prediction for realtime speech translation — become a reality.
IBM’s 2012 list is all about the five senses. It predicts that by 2018, our gadgets will help us touch, see, hear, taste, and even smell. Your smartphone, IBM believes, will use new technologies to simulate the physical sensation of touching something, while your tablet will be able to taste your food.
When you just look at the money Apple made in 2012 it’s pretty incredible. But when you provide some context to those earnings and put Apple’s profits next to the competition’s profits, Apple’s performance is absolutely mindboggling.
From October 2011 to September 2012 Apple made more money than Microsoft, Ebay, Google, Yahoo! Facebook and Amazon combined. In that same period, Dell, Asus, Intel, Acer, IBM, Lenovo, and HP (basically the entire PC industry) only made $19.3 billion in profit, which is less than half of Apple’s profit.
- Source Statista
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.
Could IBM’s Watson replace Siri? That’s an interesting question and IBM’s answer appears to be yes. Big Blue is working to turn the supercomputing solution that made news when it beat Jeopardy! champions Ken Jennings and Brad Rutter into an app that could run on a smartphone. If successful, IBM will turn Watson into a supercharged version of Apple’s digital assistant.
Susan Kare, the graphic designer famous for creating a number of icons for the Macintosh, will be called as a witness in the ongoing trial between Apple and Samsung. Kare will reportedly talk about the similarities between the user interface graphics on the iPhone and Samsung’s Galaxy devices.
While most CIOs and IT leaders are taking steps to reduce their reliance on RIM’s BlackBerry Enterprise Server (BES), some major BlackBerry business customers are ready to abandon RIM’s services and its BlackBerry smartphones in one fell swoop. The latest company to announce such a migration is the Australian airline Qantas.
The company told the Australian (registration required) that it had made the decision to trade its 1,300 BlackBerry devices and related service packages for iPhones. The move, which Qantas expects will deliver significant cost savings, follows a company-wide survey in which a “large majority” of employees said that they’d prefer iPhones.
Like other companies and organizations that have announced similar transitions this year, Qantas chief information officer Paul Jones pointed to the iPhone’s ease of use and popularity as reasons for selecting the iPhone.
Apple has gotten a fair amount of flack over Siri – most of it relating to Siri not recognizing words or phrases, misinterpreting requests, or providing incomplete or inaccurate answers. Apple is even facing a class action lawsuit over Siri not working as promised by iPhone 4S ads.
For IBM, however, the concern isn’t that Siri won’t work as advertised. Big blue is worried that Siri will work exactly as advertised and that confidential and sensitive information will leak outside IBM’s network as a result. For those reasons, the company disables Siri on the iPhones of its employees.