Slack’s public letter to Microsoft takes a note from Apple playbook

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It's like it's 1981 again.
Photo: Twitter/Stewart Butterfield

Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.

With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.

Apple partners with Deloitte to push iPad into enterprise

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Tim Cook and Deloitte Global CEO Punit Renjen
Tim Cook and Deloitte Global CEO Punit Renjen roll out a new partnership to boost business use of iPhone and iPad.
Photo: Apple

Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.

The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.

Steve Jobs’ leather jacket and black turtleneck go up for auction

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A lot has changed since Steve Jobs flipped off IBM 30 years ago.
This jacket can now be yours.
Photo: Andy Hertzfield

Want to own a bunch of Steve Jobs’ old crap from the ’80s and ’90s?

Some of the Apple co-founder’s personal items have just hit the auction block, giving some Jobs-obsessed nerd the first opportunity ever to drape his or her naked body in the same bathrobe as the dude that invented the iPhone.

100+ top designers take Apple’s side in fight vs Samsung

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Samsung has Silicon Valley on its team, but Apple has big name designers.
Photo: Jim Merithew

Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.

The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.