Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.
With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.
IBM has now deployed over 90,000 Macs since joining forces with Apple in July 2014, and it is on track to surpass the 100,000 milestone in early 2017. As its Mac user base rises, the company has found that the need for technical support has fallen.
Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.
The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.
Want to own a bunch of Steve Jobs’ old crap from the ’80s and ’90s?
Some of the Apple co-founder’s personal items have just hit the auction block, giving some Jobs-obsessed nerd the first opportunity ever to drape his or her naked body in the same bathrobe as the dude that invented the iPhone.
Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.
The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.
Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.
Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.
As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.
Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?
An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:
Apple and IBM today announced that they have hit their partnership goal of creating more than 100 IBM MobileFirst iOS enterprise apps together. These so far cover 14 different industries and 65 individual professions — ranging from wealth advisors to flight attendants, first responders, nurses and retail buyers.
You might not think of IBM as a Mac-friendly place to work, but Fletcher Previn, VP of Workplace-as-a-Service at IBM might beg to differ.
Previn used to think like you do: that Apple PCs are more expensive, they’re challenging to support, and require a ton of re-training for help desk staff (who serve a 50,000 employee global work force on Windows PCs)