iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores. You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.
All items tagged with "iBeacons"
The Consumer Electronics Show kicks off in Las Vegas next week, and today it was announced that Apple’s iBeacon technology will be used to organize a scavenger hunt on the show floor for attendees.
While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.
The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.