Apple is all about music these days, which is why it makes perfect sense that the company would be keen to target the hip, young, presumably disposable-incomed revelers at this year’s Coachella Valley Music and Arts Festival.
Thanks to Square, Coachella’s official point-of-sale provider, attendees will be able to use Apple Pay to buy food, drinks and other assorted merchandise, while the festival is also building iBeacon support into its official app.
iOS 8 is cruising through the final stages of development ahead of its fall release, and while most users can’t wait for its arrival, one NY-based startup already had to cut a third of its staff, after privacy changes in iOS 8 have threatened to already make its retail tracking technology obsolete.
Nomi, a startup that creates solutions for retail stores to track shoppers and their spending habits, has laid off 20 of its 60 or so employees, thanks in part to some small changes in iOS 8 that make make it impossible to identify repeat visits from shoppers with an iPhone.
This week: Yosemite beta is not for the faint of heart; William Shatner is the coolest grandpa ever; to take on Apple, Microsoft doubles down on design; Apple inches closer to a digital wallet; why the Apple on your iPhone 6 could glow; iBeacons are a marketer’s best friend; and then… if you could ride any animal into battle, what would it be? We’ll answer that question and more on an all-new Get To Know Your Cultist.
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Apple’s iBeacon tech has been a boon for retail stores looking to advertise deals to customers on a per-location basis, but according to the a new report, retail is only smallest market iBeacons have tapped into.
In five years a swarm of 60 million iBeacons and other Bluetooth LE beacons will have invaded the US market, says a report from ABI Research, all thanks to new applications in everything from enterprise, hospital management, smart homes and personal device tracking: