iOS 8 is cruising through the final stages of development ahead of its fall release, and while most users can’t wait for its arrival, one NY-based startup already had to cut a third of its staff, after privacy changes in iOS 8 have threatened to already make its retail tracking technology obsolete.
Nomi, a startup that creates solutions for retail stores to track shoppers and their spending habits, has laid off 20 of its 60 or so employees, thanks in part to some small changes in iOS 8 that make make it impossible to identify repeat visits from shoppers with an iPhone.
This week: Yosemite beta is not for the faint of heart; William Shatner is the coolest grandpa ever; to take on Apple, Microsoft doubles down on design; Apple inches closer to a digital wallet; why the Apple on your iPhone 6 could glow; iBeacons are a marketer’s best friend; and then… if you could ride any animal into battle, what would it be? We’ll answer that question and more on an all-new Get To Know Your Cultist.
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Apple’s iBeacon tech has been a boon for retail stores looking to advertise deals to customers on a per-location basis, but according to the a new report, retail is only smallest market iBeacons have tapped into.
In five years a swarm of 60 million iBeacons and other Bluetooth LE beacons will have invaded the US market, says a report from ABI Research, all thanks to new applications in everything from enterprise, hospital management, smart homes and personal device tracking:
iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores. You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.
While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.
The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.