All items tagged with "iBeacons"

iOS 8 privacy changes bring big layoffs to retail tracking startup

iOS8

iOS 8 is cruising through the final stages of development ahead of its fall release, and while most users can’t wait for its arrival, one NY-based startup already had to cut a third of its staff, after privacy changes in iOS 8 have threatened to already make its retail tracking technology obsolete.

Nomi, a startup that creates solutions for retail stores to track shoppers and their spending habits, has laid off 20 of its 60 or so employees, thanks in part to some small changes in iOS 8 that make make it impossible to identify repeat visits from shoppers with an iPhone.

Read the rest of this post »

iPhone 6 replaces your wallet and we’re charmed by William Shatner on The CultCast

iPhone 6 replaces your wallet and we’re charmed by William Shatner on The CultCast

This week: Yosemite beta is not for the faint of heart; William Shatner is the coolest grandpa ever; to take on Apple, Microsoft doubles down on design; Apple inches closer to a digital wallet; why the Apple on your iPhone 6 could glow; iBeacons are a marketer’s best friend; and then… if you could ride any animal into battle, what would it be? We’ll answer that question and more on an all-new Get To Know Your Cultist.

Quietly chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

iPhone 6 replaces your wallet and we’re charmed by William Shatner on The CultCast

Click on for the show notes.

Read the rest of this post »

Total iBeacon shipments will blow past 60 million units by 2019

ibeaconprivacy

Apple’s iBeacon tech has been a boon for retail stores looking to advertise deals to customers on a per-location basis, but according to the a new report, retail is only smallest market iBeacons have tapped into.

In five years a swarm of 60 million iBeacons and other Bluetooth LE beacons will have invaded the US market, says a report from ABI Research, all thanks to new applications in everything from enterprise, hospital management, smart homes and personal device tracking:

Read the rest of this post »

American Eagle Plans To Add Apple’s iBeacons To 100 Stores

ibeaconprivacy

iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores.  You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.

Read the rest of this post »

CES Using Apple’s iBeacon For Scavenger Hunt On Show Floor Next Week

ces-show-floor

The Consumer Electronics Show kicks off in Las Vegas next week, and today it was announced that Apple’s iBeacon technology will be used to organize a scavenger hunt on the show floor for attendees.

Read the rest of this post »

MLB Shows How iBeacons Will Change The Ballgame Experience

ibeacons

While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.

The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.

Read the rest of this post »