All items tagged with "iBeacon"

Soon you’ll be able to stick iBeacons on anything

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Estimote makes iBeacons in little polygon shapes with cool colors and custom designs. Designed to communicate over low-energy Bluetooth, Estimote Beacons can be used to alert nearby smartphones of a specific deal when they enter a shop, for example.

But what if different items for sale in that shop had their own iBeacons? That’s the vision behind what Estimote is calling Stickers, small adhesive sensors that can be put just about anywhere. As more and more companies adopt iBeacon technology, expect to start seeing these kinds of little beacons everywhere you go.

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FCC filing suggests Apple will enter the iBeacon hardware business

iBeacon FCC filing

Apple’s iBeacon technology has potentially massive implications across a range of areas — many of them having been demonstrated over the past year.

Up until now, however, Apple has handled only the software side of the equation with the aid of the microlocation technology found in iOS. That may be set to change with new first-party iBeacon hardware, for which FCC filings have just been uncovered by electronics company Securifi.

Registered as the “Apple iBeacon” and with a model number of A1573, the document describes how the technology was tested in collaboration with the Chinese company Audix Technology, between April 30 and May 13 this year. The beacon in question (at least in the case of the model tested) is USB-powered, has a diameter of 5.46’, and a working frequency of up to 2.4GHz, which is standard for Bluetooth.

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We marvel at the ‘indestructible’ screen of iPhone 6, this week on The CultCast

Cultcast iPad Mini new logo

This time on The CultCast: thirsty Germans drink the tears of Brazilian children! Ohhh, sorry. Too soon? Also on the docket: the secret Apple eBay store is back at it and selling iPhones at absurdly low prices; we pitch a great new Siri feature we hope Apple bakes in; a Youtuber gets his hands on the iPhone 6’s sapphire screen, and its incredible durability is hard to believe; plus… GEEKN, the new segment where we divulge whatever gadget or activity we’re currently obsessing over. Stay tuned till the end for that.

Have a laugh and catch up on this week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the festivities begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

We marvel at the ‘indestructible’ screen of iPhone 6, this week on The CultCast

Click on for the show notes.

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iOS 7.1.2 released with iBeacon improvements, small bug fixes

Photo Jun 30, 1 03 14 PM

Today Apple released iOS 7.1.2, a small update that includes several bug fixes, including enhanced “iBeacon connectivity and stability.” The update is available through Software Update on iPhones, iPads, and iPod touches running iOS 7.

Here are the changes in the update, as noted by Apple:

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iOS 8 makes it harder for retailers to track your location without iBeacons

busy-Apple-Store

(photo: the Daily Mail)

Starting with iOS 8, Apple is making it impossible for marketers to track you based on your iPhone’s MAC address.

When you walk around a store with your iPhone’s WiFi on, you’re are unknowingly transmitting your MAC address, a unique identifier for your device. Routers need the identifier to join you to a network. Ad agencies and retailers have been tracking these addresses to help offer personalized advertisements to customers based on where they’ve been.

Apple is putting a stop to this practice with MAC address scrambling in iOS 8, which could turn out to be a big win for iBeacon.

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Last-minute WWDC rumors include more on health, home and iBeacon

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It’s the eve of the Worldwide Developers Conference kickoff, and tomorrow morning Apple will hold its first media event of 2014. Like always, there’s a ton of speculation on what will and won’t be announced.

Some last-minute reports share new information on what to expect from the stage tomorrow in more areas than just iOS 8 and OS X 10.10.

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Virgin Atlantic to trial iBeacons at the airport

Virgin Atlantic founder Richard Branson (Credit: Virgin)

Virgin Atlantic founder Richard Branson (Credit: Virgin)

Could iBeacons help improve the air travel experience? Sir Richard Branson thinks they could.

Branson’s majority-owned Virgin Atlantic is the latest company to hop aboard the iBeacon bandwagon — announcing plans to use the technology to send customized messages to passenger’s iPhones in London’s Heathrow airport in the UK.

The program, which is being created in conjunction with beacon startup Estimote, will use Apple’s iBeacons technology in conjunction with the Passbook iOS app.

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NYC bars use iBeacons to gamify the pub crawl experience

iBeacon barcrawl

In New York on May 20? If you are, own an iPhone, and fancy drumming up some business for local bars, you may want to get involved with the so-called “BeaconCrawl.”

An interactive bar crawl event, supporting venues in lower New York hit by 2012’s Superstorm Sandy, BeaconCrawl will use iBeacons to help gamify the experience of staggering between drinking establishments, getting increasingly legless.

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iBeacons Will Rock Coachella Music Festival This Weekend

coachella

Kicking off this Friday, the Coachella Music Festival will become the latest event to use iBeacons to provide proximity-specific information to attendees.

Coachella’s iOS app has been updated with a new Version 3.0 which enables on-site iBeacon notifications for users who enable Location and Bluetooth services.

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New York Museum Uses iBeacons To Create A ‘Digital Minefield’

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While most of the iBeacon applications so far have involved making retail and entertainment more pleasant to consume, a new exhibition at a New York museum aims to use Apple’s beacon technology to demonstrate the horror of landmines.

Taking place between 11am and 3pm on April 4 at the New Museum, the event lets members of the public experience a “digital minefield” by downloading a smartphone app called Sweeper and putting on a set of headphones.

Visitors then move through the exhibit space, potentially triggering iBeacons if they get too close. If this happens, visitors hear the sound of an explosion through their headphones, followed by a short audio excerpt telling the story of a person affected by landmines.

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