Every aspect of Facebook’s entire business is essentially designed to target ads. Is anyone surprised, then, that the social networking giant intends on launching its own mobile ad network, similar to Apple’s iAds?
All items tagged with "iads"
Apple has rolled out what is perhaps the most important update ever to its mobile advertising platform, giving anybody with an Apple ID the ability to create iAds for free.
Using the updated iAd Workbench tool, anyone can make their own iAd campaign in a simple, Apple-style interface. It just got a whole lot easier to make iAds for iOS devices.
And that’s not all Apple has added.
Apple is planning to bring fullscreen video iAds to iOS, according to a new report from AdAge. The ads will be interstitials, meaning that they will interrupt whatever you’re doing to briefly take over the screen.
In the past, iAds have only been displayed as small banners that can be tapped to bring up fullscreen adverts. Newsstand publications can already do this on the iPad, but in the future fullscreen interstitials could be in any kind of app, including games.
AdAge has previously reported that Apple is hiring executives left and right from the advertising industry to beef up its iAds division. The same site also recently reported that Apple is building its own ad exchange to sell iAds to the highest bidder. When you put the pieces together, it looks like Apple is gearing up for a heavy iAds push for developers.
- Source AdAge
At this point, the magic 8-ball is turning up “Yes” to the question whether or not Apple will announce their new streaming music service, iRadio, at next week’s WWDC keynote at a rate of almost 100%. A new report not only confirms the magic 8-ball’s whisperings, it says Apple is restructuring the iAds team to help support the new product. But don’t expect iRadio to launch at WWDC: you’ll have to wait until iOS 7 lands in September.
Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”
Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.
Apple’s iAd network hasn’t really caught on as fast as the Cupertino-based company would have liked, but that doesn’t mean iAds aren’t creating great results for the companies who have hopped on board. In a new video profile on its iAd Network portal, Apple shows how iAd has helped Land Rover raise awareness for its Range Rover Evoque automobile.
Apple has released a new version of its iAd Producer application with multiple additions and fixes. Overall speed and stability for version 2.1 has improved, and features like Twitter integration, support for the third-gen iPad, improved ad testing, and more have been added.
Apple has finally tapped someone to run its suffering mobile ads division. Bloomberg is reporting that Apple has poached Adobe exec Todd Teresi to run iAds. Andy Miller stepped down from the mobile ad division last August.
Teresi is listed as the VP and GM of Media Solutions at Adobe. He has also served as the Senior Vice President of Yahoo before resigning in 2008. He has a history of working with interactive advertising.
Eddie Cue, who helped create iTunes and the App Store, now will lead Apple’s push into online ads and iCloud, the tech giant announced Thursday. As senior vice president of Internet Software & Services, Cue reports directly to Tim Cook, who assumed the CEO post following Steve Jobs’ exit.
Has Apple priced itself out of a potential $2.5 billion mobile ad market? As top-name advertisers flee iAd, the Cupertino, Calif. company cutting prices up to 70 percent. Is iAd in free fall?