Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”
Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.
British automobile maker Land Rover has been very pleased with Apple’s iAd platform.
Apple’s iAd network hasn’t really caught on as fast as the Cupertino-based company would have liked, but that doesn’t mean iAds aren’t creating great results for the companies who have hopped on board. In a new video profile on its iAd Network portal, Apple shows how iAd has helped Land Rover raise awareness for its Range Rover Evoque automobile.
Apple has released a new version of its iAd Producer application with multiple additions and fixes. Overall speed and stability for version 2.1 has improved, and features like Twitter integration, support for the third-gen iPad, improved ad testing, and more have been added.
Apple has finally tapped someone to run its suffering mobile ads division. Bloomberg is reporting that Apple has poached Adobe exec Todd Teresi to run iAds. Andy Miller stepped down from the mobile ad division last August.
Teresi is listed as the VP and GM of Media Solutions at Adobe. He has also served as the Senior Vice President of Yahoo before resigning in 2008. He has a history of working with interactive advertising.
Eddie Cue, who helped create iTunes and the App Store, now will lead Apple’s push into online ads and iCloud, the tech giant announced Thursday. As senior vice president of Internet Software & Services, Cue reports directly to Tim Cook, who assumed the CEO post following Steve Jobs’ exit.
Has Apple priced itself out of a potential $2.5 billion mobile ad market? As top-name advertisers flee iAd, the Cupertino, Calif. company cutting prices up to 70 percent. Is iAd in free fall?
If you turn on a television, you can’t miss ads for the iPhone or iPad. The same is true for Europe, where advertisements for the Apple devices are plastered everywhere. Now comes word the iPhone and iPad are two of the most-advertised mobile devices in Europe.
iAd slots in iOS applications designed for children will no longer be filled with adverts, according to an email one developer has received from Apple.
Mike Zornek, the developer of the Dex a Pokemon browser application for iPhone and iPod touch, noticed that his iAd fill rates had dropped and emailed Apple’s iAd Support Team for an explanation:
Although Adobe itself is hardly on the ropes, having just scored their first billion dollar year in revenue, Apple continues to pummel Flash into the ground, like a berserker rabbit punching the occipital lobe of a downed enemy.
The latest blow? Apple has just launched iAd Producer, a new tool for online advertisers that allows them to create interactive iAd content in an easy, streamlined manner that would have previously required Adobe’s Flash developer tools.
Google’s none too happy about the breach, saying: “We’re now looking into the possibility that someone improperly disclosed confidential information about our clients, and [we] will take all appropriate action.”
But Apple can’t be happy about the leak either, particularly since it highlighted the fact that Apple spends a million dollars a month on Google Adwords adverising… despite the fact that they have a competing network called iAds.
Of course, a million bucks a month is just a drop in Apple’s coffers, and Apple can’t trust iAds alone to promote their own products successfully yet, given its limited rollout to iOS devices. Still, Apple ultimately intends to go head-to-head with Google Adwords for the mobile space… a blip in the headlines saying they are giving money to their rival has to be annoying, no matter how inconsequential the amount.
