Apple’s ‘privacy czars’ stop devs from getting their hands on your data

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Apple FBI encryption
Apple takes privacy pretty darn seriously.
Photo: Ste Smith/Cult of Mac

Are you a third-party dev, advertiser, or Apple employee hoping to use targeted ads or personalized recommenders based on Apple customer data? There’s an app for that. Good luck with that!

That’s according to a new report, which states that Apple has an internal committee consisting of three expert “privacy czars,” who have have to sign off on any and all collection of Apple user data.

And if you thought the App Store review process could drag on, you’ve got another thing coming: debates over individual uses of data at Apple can, in some cases, continue for upwards of one year.

Apple’s latest failure: advertising

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apple-iad-banner
Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Apple makes targeted ads possible on iTunes Radio

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Photo: Apple
Photo: Apple

Apple is beefing up its iAd network for iTunes Radio by making it easy for advertisers to target certain customers. Like iAds for apps, advertisers can also buy their own audio ads without having to go through Apple’s sales team.

The change seems geared towards making advertising on iTunes Radio a more attractive opportunity, especially now that brands can use Customer Match, Apple’s ad-targeting system.

Apple allows advertisers to create fullscreen iAds

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Apple has issued an update to its iAd producer tool — adding support for creating full-screen banner ads for iPhone, along with the ability to upload Producer project to iAd workbench.

iAD Producer version 4.2 additionally includes folder reorganisation in the tool’s Assets sidebar, alongside the expected unspecified bug fixes and performance tweaks.