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Apple’s ‘privacy czars’ stop devs from getting their hands on your data

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Apple takes privacy pretty darn seriously.
Photo: Ste Smith/Cult of Mac

Are you a third-party dev, advertiser, or Apple employee hoping to use targeted ads or personalized recommenders based on Apple customer data? There’s an app for that. Good luck with that!

That’s according to a new report, which states that Apple has an internal committee consisting of three expert “privacy czars,” who have have to sign off on any and all collection of Apple user data.

And if you thought the App Store review process could drag on, you’ve got another thing coming: debates over individual uses of data at Apple can, in some cases, continue for upwards of one year.

Apple’s latest failure: advertising

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Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Apple makes targeted ads possible on iTunes Radio

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Photo: Apple
Photo: Apple

Apple is beefing up its iAd network for iTunes Radio by making it easy for advertisers to target certain customers. Like iAds for apps, advertisers can also buy their own audio ads without having to go through Apple’s sales team.

The change seems geared towards making advertising on iTunes Radio a more attractive opportunity, especially now that brands can use Customer Match, Apple’s ad-targeting system.

Apple allows advertisers to create fullscreen iAds

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Apple has issued an update to its iAd producer tool — adding support for creating full-screen banner ads for iPhone, along with the ability to upload Producer project to iAd workbench.

iAD Producer version 4.2 additionally includes folder reorganisation in the tool’s Assets sidebar, alongside the expected unspecified bug fixes and performance tweaks.

Apple’s New Patent Will Target You With Ads According To Your Mood [Patent]

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A new Apple patent application published today relates to iAd technology that will allow Apple to target users with specific content based on a person’s predicted mood, their likely interest level, other content they are currently interacting with, their current geographic location, and the time of day.

In some applications, mood would be gauged using a camera which, equipped with facial recognition algorithms, would be able to measure specific expressions.

Selling iAds On iTunes Radio Is “Top Priority” For Apple, Cheaper iAds Coming To Apps

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Apple has restructured its growing iAd division to focus heavily on selling spots for iTunes Radio, according to a report from AdAge. To help sell individual ads to more potential buyers, the company is also reportedly building a real-time bidding exchange for in-app iAds.

At a recent staff meeting, Apple’s Eddy Cue reportedly communicated that iTunes Radio was the “top priority” for selling iAds. “The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” according to an AdAge source. Apple makes 90% of the revenue off its audio ads and only has to give 10% to advertisers. The company recently hired a top-level radio exec from Cumulus Media to help negotiate big deals.

Before iTunes Radio, iAds were only designed for developers to put in iOS apps, but they never really took off. Apple charged a steep premium and was highly selective in selecting ad partners initially, but this recent report suggests that the focus is being shifted to cheaper ads that can be bought individually. The real-time bidding system would work similarly to the stock exchange. In-app iAds could not only become more affordable, but more specifically targeted at users.

Source: AdAge

Apple Looking To Beef Up iAd Team Ahead Of iTunes Radio Launch

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Apple has been on a hiring binge of ad executives lately as its ad-supported iTunes Radio product nears launch. During the month of August alone, Apple has posted over 40 job listings for iAd related positions on its own job board and LinkedIn. The positions range from account coordinators, ad design managers, and engineers, all of which will be used to create new media ads for iAds.

iAd Workbench Lets Devs Advertise Their Apps For As Little As $50

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iAd has not been a big hit for Apple. Although the service was launched with a lot of fanfare about ads that you truly want to play around with and unheard-of levels of engagement, iAds hasn’t really taken off.

Part of the issue was Apple’s strategy: they focused on targeting large companies and demanded they make huge minimum buys-in. There was no dipping a toe in iAd: you either didn’t use it at all, or plunged right into your neck for hundreds of thousands of dollars.

Apple’s waffled on that before, allowing ad developers to start hocking their own apps on the iAd network starting in 2010. Today, however, Apple has added an iAd Workbench, making it even easier (and way, way cheaper) for developers to advertise with the network.

Apple Is Thinking About Launching An Ad Exchange [Rumor]

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Despite launching iAd in 2010, Apple’s foothold in the mobile advertising business hasn’t really taken off yet. Tim Cook even addressed Apple’s advertising strategies during his interview at the All Things D tech conference this week, and stated advertising isn’t core to Apple’s business.

Apple’s enthusiasm for mobile advertising might start picking up soon though if today’s latest rumor turns out to be true. According to Business Insider, Apple is planning to launch an ad exchange, similar to way Facebook and Twitter have recently done.

Apple Shows Off iAd With New Profile Of Land Rover Campaign

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Apple’s iAd network hasn’t really caught on as fast as the Cupertino-based company would have liked, but that doesn’t mean iAds aren’t creating great results for the companies who have hopped on board. In a new video profile on its iAd Network portal, Apple shows how iAd has helped Land Rover raise awareness for its Range Rover Evoque automobile.

iPad Publishers Still Boning Up Magazines And Ads

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Few iPad publications include interactive or immersive ads (source: Kantar Media)
Few iPad publications include interactive or immersive ads (source: Kantar Media)

It’s pretty clear that digital distribution is going to play a large role in the future of magazines and newspapers. That doesn’t mean, however, that print editions are going away any time soon. For the foreseeable future, we’re likely to see print/digital hybrids while consumers and publishers test the waters of both digital products and distribution channels.

The road to digital hasn’t been a smooth ride for many publications. Part of the reason is the lack of resources being devoted to creating engaging and immersive digital content that doesn’t feel as if you’re simply reading a PDF of the print edition.

One big area where publisher are still failing is advertising – despite excellent interactive ad systems like Apple iAd, publishers are still stuck in a print mentality when it comes to ads. In fact, according to a new study, publications often simply toss the exact same print-formatted ads into digital editions that run in their print counterparts.

Apple Raises iAd Revenue Share From 60% To 70% For Developers

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Historically, developers have earned 70% of the revenue from application downloads from the App Store and 60% from iAd revenue, but today comes good news for those of you who use the iAd platform in your apps. Apple has revealed on its Developer Center that developers will now be earning an extra 10% from iAd revenue, boosting it to 70% in total. Is this Apple’s push to get the advertising service into more apps? 

Apple Slashes Fees, Pays Developers More To Rescue Flagging iAd Service

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Apple’s iAd hasn’t received much in the way of attention since it’s announcement as part of iOS 4 almost two years ago. The platform was designed as a way for advertisers to create powerful interactive mobile ads and to make it easy for app developers to integrate those ads into their products. Of course, it was also intended to help Apple take a big slice of mobile ad spending.

Despite a big introduction in 2010, iAd quickly fell off almost everyone’s radar. Apple initially set a high barrier of entry by requiring iAd campaigns to commit $1 million. The company later cut that in half and this week lowered the required initial investment to $100,000 – one tenth of its original requirement – something that speaks volumes about the company’s mojo when it comes to selling ads.

Apple Planning Media Event In New York This Month [Updated]

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It could be several years before India gets its first Apple store.
It could be several years before India gets its first Apple store.

Apple is planning a media event in New York this month, according to AllThingsD. While we shouldn’t expect to see the iPad 3 or a new Apple TV, AllThingsD’s usually-reliable sources have indicated the event will be “important,” but not “large-scale.”

Apple’s iCloud exec, Eddy Cue, is expected to show at the event in late Janurary. The last time Cue took the stage in New York was to help launch the iPad-only magazine by News Corp called The Daily.

Apple Releases iAd Gallery App for Those that Love Watching Adverts

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If you’re the kind of person who loves to watch commercials – you’ll love Apple’s new iAd Gallery application that just hit the App Store. Apple describes the application as a “celebration of advertising,” allowing you to view every iAd currently on the network.

Featuring adverts from some of the world’s biggest brands, a spinning wheel view lets you scroll through the collection of iAds and view the ones that take your fancy. If you really enjoy a particular add, you can ‘love’ it and make it one of your favorites. You can also search the collection by advertiser, category, or feature.

It’s not just ads, however – you can also learn more about the products advertised and the advertising agencies behind them.

Despite all of its features, I’m still not sure I get the point of the iAd Gallery application. I spend a lot of time trying to avoid adverts, especially within iOS applications, so the idea of an app – with no other content but iAds – is my idea of a virtual nightmare.

Having said that, it’s certainly worth checking out – if only for a few minutes. In true Apple style it’s well made, easy to use, and contains a catalogue of iAds that aren’t quite as boring as other adverts.

Only Apple could get away with making an application full of its adverts and still be respected.

[via AppAdvice]

Apple Releases iAd Producer, Deals Another Blow To Flash

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Although Adobe itself is hardly on the ropes, having just scored their first billion dollar year in revenue, Apple continues to pummel Flash into the ground, like a berserker rabbit punching the occipital lobe of a downed enemy.

The latest blow? Apple has just launched iAd Producer, a new tool for online advertisers that allows them to create interactive iAd content in an easy, streamlined manner that would have previously required Adobe’s Flash developer tools.