Apple’s ‘privacy czars’ stop devs from getting their hands on your data

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Apple takes privacy pretty darn seriously.
Photo: Ste Smith/Cult of Mac

Are you a third-party dev, advertiser, or Apple employee hoping to use targeted ads or personalized recommenders based on Apple customer data? There’s an app for that. Good luck with that!

That’s according to a new report, which states that Apple has an internal committee consisting of three expert “privacy czars,” who have have to sign off on any and all collection of Apple user data.

And if you thought the App Store review process could drag on, you’ve got another thing coming: debates over individual uses of data at Apple can, in some cases, continue for upwards of one year.

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Apple’s latest failure: advertising

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Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

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Apple makes targeted ads possible on iTunes Radio

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Photo: Apple
Photo: Apple

Apple is beefing up its iAd network for iTunes Radio by making it easy for advertisers to target certain customers. Like iAds for apps, advertisers can also buy their own audio ads without having to go through Apple’s sales team.

The change seems geared towards making advertising on iTunes Radio a more attractive opportunity, especially now that brands can use Customer Match, Apple’s ad-targeting system.

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Apple allows advertisers to create fullscreen iAds

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Apple has issued an update to its iAd producer tool — adding support for creating full-screen banner ads for iPhone, along with the ability to upload Producer project to iAd workbench.

iAD Producer version 4.2 additionally includes folder reorganisation in the tool’s Assets sidebar, alongside the expected unspecified bug fixes and performance tweaks.

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Apple’s New Patent Will Target You With Ads According To Your Mood [Patent]

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A new Apple patent application published today relates to iAd technology that will allow Apple to target users with specific content based on a person’s predicted mood, their likely interest level, other content they are currently interacting with, their current geographic location, and the time of day.

In some applications, mood would be gauged using a camera which, equipped with facial recognition algorithms, would be able to measure specific expressions.

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Selling iAds On iTunes Radio Is “Top Priority” For Apple, Cheaper iAds Coming To Apps

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Apple has restructured its growing iAd division to focus heavily on selling spots for iTunes Radio, according to a report from AdAge. To help sell individual ads to more potential buyers, the company is also reportedly building a real-time bidding exchange for in-app iAds.

At a recent staff meeting, Apple’s Eddy Cue reportedly communicated that iTunes Radio was the “top priority” for selling iAds. “The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” according to an AdAge source. Apple makes 90% of the revenue off its audio ads and only has to give 10% to advertisers. The company recently hired a top-level radio exec from Cumulus Media to help negotiate big deals.

Before iTunes Radio, iAds were only designed for developers to put in iOS apps, but they never really took off. Apple charged a steep premium and was highly selective in selecting ad partners initially, but this recent report suggests that the focus is being shifted to cheaper ads that can be bought individually. The real-time bidding system would work similarly to the stock exchange. In-app iAds could not only become more affordable, but more specifically targeted at users.

Source: AdAge

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Apple Looking To Beef Up iAd Team Ahead Of iTunes Radio Launch

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Apple has been on a hiring binge of ad executives lately as its ad-supported iTunes Radio product nears launch. During the month of August alone, Apple has posted over 40 job listings for iAd related positions on its own job board and LinkedIn. The positions range from account coordinators, ad design managers, and engineers, all of which will be used to create new media ads for iAds.

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iAd Workbench Lets Devs Advertise Their Apps For As Little As $50

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iAd has not been a big hit for Apple. Although the service was launched with a lot of fanfare about ads that you truly want to play around with and unheard-of levels of engagement, iAds hasn’t really taken off.

Part of the issue was Apple’s strategy: they focused on targeting large companies and demanded they make huge minimum buys-in. There was no dipping a toe in iAd: you either didn’t use it at all, or plunged right into your neck for hundreds of thousands of dollars.

Apple’s waffled on that before, allowing ad developers to start hocking their own apps on the iAd network starting in 2010. Today, however, Apple has added an iAd Workbench, making it even easier (and way, way cheaper) for developers to advertise with the network.

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