All items tagged with "iPhone 5S"

Apple’s Latest iPhone 5s Ad Is No ‘Misunderstood’ [Video]

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Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.

Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.

But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.

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Apple’s Latest iPhone 5s Ad Jams To The Pixies [Video]

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Apple has aired a new ad for the iPhone 5s titled “Powerful.” It’s the first TV spot dedicated solely to the 5s since “Metal Mastered” last fall.

This new ad showcases the iPhone helping with creative tasks live music. The song is “Gigantic” by the Pixies, a hit song from the 90s.

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Linkase Pro LTE Case Claims To Boost The iPhone’s Cell Data Signal

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Like its predecessor, the new prototype Linkase Pro LTE iPhone case supposedly boosts your iPhone’s ability to connect to the Internet. But where the previous version was claimed to strengthen the iPhone’s wifi radio, this new LTE version is supposed to boost, you guessed it, your iPhone’s LTE data radio. Absolute Technology, the company behind the case, also claims it will add 20 percent to your battery life due to less power wasted while trying to send and receive data.

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RadioShack Dropping iPhone 5s Price To $99 With Carrier Contract

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RadioShack has one of those deals coming tomorrow that’s just too good to pass up. Starting April 18th, the 16GB iPhone 5s will be sold in RadioShack stores for only $99 with a two-year contract on AT&T, Verizon, or Sprint. That’s a 50% discount off the retail $199 value.

And that’s not all; iPhone 4s owners get an even sweeter deal. If you’re upgrading from eligible an iPhone 4s, you get a $100 trade-in credit on top of the $99 5s price. So you could effectively get a 5s for free.

No word on how long the promotion will last, so head to your local RadioShack tomorrow if you’re interested.

Thule’s Snap-On iPhone 5s Case Is Molded For Extra Grip & Protection [Review]

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Thule’s Gauntlet case for the iPhone 5s is a slim, stylish snap-on cover that offers plenty of protection. Just like its big brother, a thin folio that will effectively protect an iPad Air, the Gauntlet employs a molded texture for grip and durability.

Gauntlet by Thule
Category: Cases
Works With: iPhone 5 & iPhone 5s
Price: $27

The iPhone case provides plenty of access to all buttons, ports and cameras. It comes in black, turquoise or pink, and it will protect your device without making it too big and bulky.

One of the Gauntlet’s best features, however, is its slender price tag. Available from MyBanana, it costs less than £16 ($27) – and it’s worth every penny.

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The iPhone 5c Could Have Been A Modified iPod Touch

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In the past, when anyone has talked about the possibility of a low-cost iPhone aimed at the budget market, most have assumed that Apple would essentially take the iPod touch — currently the cheapest iOS device, after subsidies, which saves on cost in a number of key regards like screen quality, speed, storage and more — and graft some cellular modems onto it. Yet when Apple unveiled the iPhone 5c, what they showed was a smartphone that was essentially an iPhone 5 in a plastic shell. In other words, a last-gen iPhone that was cheaper for Apple to make, but not necessarily to buy.

Yet according to new court documents coming out of the latest Apple vs. Samsung case, such a vision for the ‘cheap’ iPhone was not always meant to be. In fact, Steve Jobs himself believed that the budget iPhone should be based off of the iPod touch.

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Curvy and Colorful: Let’s Hope the iPhone 6 Looks Like This

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We’re still months away from the big reveal of the iPhone 6, which means concept designers still have plenty of time to toss around fanciful dreams of what Apple might do for the redesign of the iPhone.

Teaming up with Martin Hajeck, iCulture created the following concept mockups that would see the iPhone taking some design cues from the iPod Nano, with curved edges, a narrower bezel, and larger screen to boot.

Take a look:

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Meison Morgan’s Handmade iPhone 5s Case Is A Beauty [Review]

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About a month ago, I reviewed a beautiful iPad mini case from U.K.-based BUKcase that was designed to make the device look like a simple book-bound notebook. Over the past couple weeks, I’ve been testing a handmade iPhone 5s case from Meison Morgan, courtesy of MyBanana, that has the same aim.

Meison Morgan by Meison Morgan
Category: Cases
Works With: iPhone 5 & iPhone 5s
Price: €30/$46

Manufactured in Greece using the same bookbinding process that traditional notebook makers use, this case offers not only good looks, but also all-round protection that promises to withstand the test of time.

It’s available in black and denim (blue), and it’s super affordable at €30 ($46).

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Apple’s New 8GB iPhone 5c Is Available To Order Now

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Just as expected, Apple has today added a cheaper 8GB model to its iPhone 5c lineup. The handset is available to order now from a number of European carriers, and via European Apple Online Stores, where it can be purchased for £429 ($714) off-contract.

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Sorry iPhone 5c: You’re A Flop In China, Too

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The iPhone 5c flopped in the U.S. — and now figures released by Umeng, China’s largest app analytics platform, suggest that things aren’t much different in China.

In the fourth month since its launch in China, the colorful iPhone 5c accounted for slightly less than 2% of all active iOS devices on Umeng’s app analytics network.

By comparison, the iPhone 5s represented 12% of the market — while the iPhone 5 remains a consistent seller.

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