Supply chain manufacturers in Taiwan and China are reportedly becoming more conservative about building up inventories of smartphone components from companies including Huawei, Xiaomi, Vivo and Oppo as the iPhone SE squeezes the competition.
Huawei took to the stage at CES this morning to show off a bunch of stuff that looked really familiar — although the stage wasn’t free of some killer features.
The world’s number three smartphone brand is ready to take on Apple and Samsung, and it brought its own versions of the big three devices on stage to show off what they can do. And they can do quite a lot, it seems, but not all of it has us wanting to defect from our iPhones.
Chinese smartphone maker Huawei has had a couple of good months as it aims to shed its image as a manufacturer of cheap devices. It released a new and now popular premium phone in September, surpassed rival Xiaomi in sales in their home market and, like Apple, had a glowing Q3 earnings report.
And with Apple boasting of rapid growth in China, Huawei answers the challenge by hiring Apple’s former creative director, Abigail Brody, to be the company’s chief user experience designer.