Huawei targets Apple with new phone, tablet, watch

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Meet the new watch, similar to the old watch.
Meet the new watch, similar to the old watch.
Photo: Huawei

Cult of Mac CES 2016 full coverageHuawei took to the stage at CES this morning to show off a bunch of stuff that looked really familiar — although the stage wasn’t free of some killer features.

The world’s number three smartphone brand is ready to take on Apple and Samsung, and it brought its own versions of the big three devices on stage to show off what they can do. And they can do quite a lot, it seems, but not all of it has us wanting to defect from our iPhones.

Here’s what Huawei brought to the party.

Former Apple designer to head UX for Huawei

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Chinese smartphone maker Huawei is on the rise.
Chinese smartphone maker Huawei is on the rise.
Photo: AndroidCentral

Chinese smartphone maker Huawei has had a couple of good months as it aims to shed its image as a manufacturer of cheap devices. It released a new and now popular premium phone in September, surpassed rival Xiaomi in sales in their home market and, like Apple, had a glowing Q3 earnings report.

And with Apple boasting of rapid growth in China, Huawei answers the challenge by hiring Apple’s former creative director, Abigail Brody, to be the company’s chief user experience designer.

Huawei beats Apple to a smartphone with Force Touch

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Huawei's Mate S can weigh an orange on its Force Touch display.
Photo: Huawei

Apple may have been the first to put Force Touch technology in a smartwatch, but Huawei has beaten the Cupertino company to putting it inside a phone.

At the IFA trade show in Berlin today, Huawei used the Force Touch display in its new Mate S smartphone to weigh an orange, a week before the technology is expected to make its way to the iPhone 6s and iPhone 6s Plus.

Huawei’s Android-Fueled Game Console Looks Like A Tiny Mac Pro [CES 2014]

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Android-powered video game consoles like the Ouya haven’t exactly been a huge success, but Chinese electronics maker Huawei is hoping to change that with Tron, a device that looks remarkably similar to Apple’s new Mac Pro — albeit a lot smaller. It’s powered by a quad-core NVIDIA Tegra 4 processor and 2GB of RAM, and it’s expected to cost less than $150.