HP’s latest MacBook rival will only cost you half as much

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It's even made of aluminum.
Photo: HP

HP has another answer to the super sleek Apple MacBook, and despite similar specifications, it costs less than half the price.

The new all-aluminum Chromebook 13 boasts an Intel Core M processor, up to 16GB of RAM, and a battery that lasts up to 11.5 hours in between charges — and it starts at just $599!

HP is convinced its new laptop will be a MacBook-beater

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The 12-inch MacBook is Apple's chopped-down take on a laptop.
HP is desperate to out-Apple Apple.
Photo: Jim Merithew/Cult of Mac

Stop me if you’ve heard this one before, but a rival tech company is invoking Apple’s name when it comes to claiming its latest products are going to be the greatest yet created.

This time it’s HP, which is set to unveil a new notebook this week that many predict will be even slimmer than Apple’s ultra-thin MacBook.

“For years, Apple has been seen as the innovator and the driver of innovation,” said Ron Coughlin, president of HP’s personal systems group. “HP is really taking over that mantle.”

HP borrows from Apple for its MacBook-inspired EliteBook Folio

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Is HP's new laptop a MacBook beater?
Photo: HP

Cult of Mac CES 2016 full coverage Most of the time you hear about another tech company “borrowing” from Apple’s design language it’s a Chinese smartphone maker creating an iPhone knockoff. Not so with HP, which just unveiled its gorgeous new EliteBook Folio notebook — which happens to look a whole lot like a MacBook.

If you’ve ever fancied a MacBook that runs Windows, this is probably the closest you’re ever going to get!

Carly Fiorina got a call from Steve Jobs after getting fired

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That's the Apple fan vote sorted, then.
Photo: John Pemble/Flickr CC

For most people, the most memorable event coming out of yesterday’s CNN debate was the face-off between Donald Trump and Republican presidential candidate Carly Fiorina.

For Apple fans, it was the news that Steve Jobs had once called Fiorina at home to offer his condolences on her losing her job at Hewlett-Packard.

Is there a better way to appeal to tech fans in a campaign than to name-drop Steve? Except offering everyone brand-new iPhones, of course.