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Why The iPad Wins Despite The Cheap Sex Appeal In Other Tablet Ads [Video]

Why The iPad Wins Despite The Cheap Sex Appeal In Other Tablet Ads [Video]

Toshiba can sleaze it up all they want. If you don’t show why customers should want your tablet, they won’t buy it.

Despite all the talk about Android, Windows, and other tablets being iPad killers and expected to steal both consumer and business market share from Apple, not one has managed to make a real dent in the iPad’s dominance – particularly in the business space.

There are, of course, plenty of factors that I could point to and say “this is why the iPad is still number one” – IT folks know how to secure and manage iPads, there’s a single form factor, there’s a great selection of apps. I could go on, but one of the biggest reasons Apple that retains the market share that it does has nothing to do with specs, brand loyalty, app choices, or integration with existing enterprise systems.

As this absurd  and rather sleazy ad for a Toshiba Windows tablet makes obvious, virtually all Android, BlackBerry, and Windows device commercials don’t tell me anything about what a device can actually do for me.

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