Enterprise Device Alliance adds new members, in-person events.
This week, the Enterprise Device Alliance announced its newest member – London-based Trams. The Enterprise Device Alliance (a.k.a. EDA) is a non-profit group that provides resources to companies and organizations looking to integrate Apple technologies into predominantly Windows-based environments.
Trams is an IT solutions vendor and consulting company that provides services to customers in the UK, Ireland, and Northern Europe.
The company is the fourth new member to join the EDA since the beginning of this year (and the second technology integrator to join this year). The company will help the EDA expand the resources available to UK and European IT departments integrating Macs, iPhones, and iPads into their organizations – starting with a luncheon for IT professionals, to be conducted on June 19 at the Soho Hotel.
Speak to most IT people about supporting Macs and you’ll hear the conventional wisdom that Apple doesn’t care about selling to large businesses or supporting enterprise customers. It’s an argument that has been made for years and it isn’t without some truth. But, like the conventional wisdom about Apple products always being more expensive than their competition, it’s starting to get a little stale.
MacWindows reiterated the story this morning while covering Forrester’s prediction that enterprise customers will spend $47 billion dollars on Macs and iOS devices within the next two years.
I’ll be one of the first to admit that Apple rarely behaves like other enterprise hardware vendors. The idea of offering up an 18 month or longer product roadmap, for example, runs completely counter to Apple’s DNA. But that doesn’t mean that Apple completely ignores its business and enterprise customers to the extent that is often portrayed.