Hearst and Apple have partnered in Newsstand to bring 22 of Hearst’s magazines exclusively to the iPad before any other digital or retail channels. This means that new issues of magazines like Cosmopolitan, Esquire, Elle, Popular Mechanics, Seventeen, and more will be available in Newsstand days before anywhere else.
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Hearst, the publishing conglomerate that includes several of the world’s largest magazine brands, sees a bright future of iPad and tablet editions. Duncan Edwards, CEO of Hearst Magazines International, delivered some surprising statements as to what that future will look like at this week’s World e-Reading Congress in London.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
This video of the “iPad Head Girl” walking around New York City is a new viral marketing campaign from Hearst, the company behind the new Cosmo For Guys publication that launches today on the iPad. Her expensive headwear features four iPads that show her head from different angles. But the best thing about this pricey hat is that when you’ve finished looking at her face, you can read her like a book. (Or magazine.)