Apple’s massive new U.K. campus is a pop culture landmark

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Apple's new London office will be based in this iconic location.
Photo: Alberto Pascual/Wikipedia CC

Apple’s circular “spaceship” campus in Cupertino isn’t the only fantastic new location where the company is setting up shop. The tech giant is opening an impressive new London headquarters at the iconic Battersea Power Station.

With its four gigantic chimneys, the complex should strike a chord with pop culture fans: The station is a true pop culture landmark most famously seen on the cover of Pink Floyd’s 1977 album, Animals.

Apple’s spaceship campus is looking almost ready for liftoff

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Apple's spaceship campus as it will eventually appear.
Photo: Apple

Apple’s still-unnamed “spaceship” campus won’t be completed until the end of this year, but it’s looking less and less like Tim Cook’s beautiful pile of dirt and more like a finished HQ every single day — as drone operator Matthew Roberts’ latest flyover video makes abundantly clear.

Check out the action below:

Aerial photos show Apple’s spaceship campus taking shape

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Picture: Ron Cervi

It’s unheard of that you get to watch an Apple product being developed before your very eyes, but that’s exactly what’s happening with Apple’s new mothership headquarters — which we once referred to as the biggest Apple product ever built.

Despite not touching down officially until 2016, we’ve seen a steady stream of new images of Apple’s new campus during construction, many courtesy of the aerial photography of Bay Area traffic reporter Ron Cervi.

In new images posted to his Twitter account, Cervi shows how the HQ is slowly taking shape, with concrete and rebar work continuing, alongside the digging of tunnels, ready for the foundation and retaining walls of the new structure.

Tim Cook Wants Apple To Be A “Force For Good”

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Apple is spreading its green initiative to China. Photo: Apple
Apple is spreading its green initiative to China. Photo: Apple

Write it off as a smokescreen to cover sliding profit and margins if you want, but Tim Cook’s belief in the culture of Apple came across loud and clear during Monday’s conference call with analysts and reporters.

Speaking about Apple as a “force for good in the world beyond our products” Cook claimed that, “Whether it’s improving working conditions or the environment, standing up for human rights, helping eliminate AIDS, or reinventing education, Apple is making substantial contributions to society.”