Genius Bars will begin servicing Beats headphones Tuesday

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Be cool. Stay in school.
Beats will be serviced by Genius Bars starting on Tuesday. Photo: Beats
Photo: Beats

Ever since Apple bought Beats for $3 billion back in May, Cupertino has slowly but surely been integrating the headphone maker’s products and services into the official Apple portfolio. It’s added Beats Music to the Apple TV, officially listed it as an Apple app on the App Store, and rolled out a Beats by Dre section at Apple Stores.

Now it looks like Beats by Dre headphones will officially be an Apple product in the biggest way that counts: You’ll soon be able to get them repaired or replaced at your local Genius Bar.

Beats drops new Solo2 wireless headphones

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Photo: Beats
The Beats Solo2 headphones are now wireless. Photo: Beats

Beats Electronics today announced it’s releasing its first new headphones since officially Apple-owned company earlier this year. The new headphones are an updated version of the Solo2 headphones, that brings wireless capabilities to the popular headphones, so you’re no longer tethered to your iPhone when kicking out the jams.

Turn your game audio up to 11 with these Bluetooth cans

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These Astro 38s are easy to pair, last for hours, sound amazing. Photo: Rob LeFebvre/Cult of Mac
These Astro 38s are easy to pair, last for hours, sound amazing. Photo: Rob LeFebvre/Cult of Mac

I typically try out a new product for review without reading any of the documentation or media relations stuff that the folks who send us such things want us to look at. I want to have as pristine an experience as possible. Sometimes that leads to little surprises.

I put these new Astro Gaming A38 Bluetooth headphones on my head last week, and paired them with my iPhone to play a little music. After a few songs of various genres, I stopped the tunes and took these off my noggin. I suddenly realized that my girlfriend had been blending up a protein shake in the nearby kitchen. It was surprising because I honestly could not hear it with the headphones on my head and playing music at a relatively low volume – and our blender is really loud.

While they’re great for music, these are also fantastic sounding headphones that help you immerse yourself into any game on your iPad or iPhone, cutting down on the auditory distractions from the outside world when they’re powered up.

NFL bans players from wearing Beats headphones on camera

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Beats has been beaten -- on the football field, at least.
Beats has been beaten -- on the football field, at least.

Bose just laid a major smackdown on Beats, courtesy of a new deal with the NFL which bars any non-Bose headphones from being shown during interviews on NFL broadcasts.

The wide-ranging agreement covers TV interviews during training camps, practice sessions and, of course, game day — extending from prior to kickoff through 90 minutes after play has finished.

Beats has already responded with a statement, noting that, “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”

Philips, not Beats, releases the first Lightning-connected headphones

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Ever since the Lightning Connector was first announced two years ago, we’ve known it could do more than just sync-and-charge: it could also play music. So when Apple bought Beats earlier this year, many assumed that it would be Apple’s new in-house headphone brand who would release the first Lightning-connected cans to market.

But nope. As it turns out, the first headphones to connect via a Lightning port to an iPhone, iPod, or iPad won’t come from Beats. It’ll come from Philips, who have just introduced their Fidelio M2L headphones featuring the funtionality.