All items tagged with "Hasbro"

Deceptihogs and Autobirds mash it up in upcoming Angry Birds Transformers

Birds disguised as robots in disguise.

Birds disguised as robots in disguise.

If you haven’t gotten enough of disgruntled avians from Rovio’s hit series Angry Birds, what with last week’s Angry Birds Epic or the well-received Angry Birds Star Wars mobile games, then this news is for you.

Rovio has teamed up with Hasbro to mashup its own quirky mobile gaming franchise with yet another pop-culture phenomenon, the Transformers. And not the Michael Bay hyper-CGI movies, either. This looks to be a full-on 1980s cartoon take on the “robots in disguise” theme, complete with birds disguised as robots that can turn into cars and airplanes.

Sigh.

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Even An iPad Can’t Keep You Awake During The Game of Life

Even An iPad Can’t Keep You Awake During The Game of Life

As if

Imagine buying a paper magazine (remember those?), only instead of pages it just has a cover and a hole in the middle. Into this hole you place your iPad, which you then use to read the magazine’s contents. Useless, right? But that’s (almost) exactly what Hasbro has done in a desperate attempt to bring its board games into the 21st century.

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Hasbro ‘My3D’ Goggles to Bring 3D Content to iPhone & iPod Touch

Hasbro ‘My3D’ Goggles to Bring 3D Content to iPhone & iPod Touch

Toy manufacturer Hasbro is set to unveil a pair of $30 goggles called ‘My3D’ that will attach to an iPhone or iPod Touch and allow users to enjoy 3D content, according to a report from the Associated Press on Monday.

It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.

The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. It will be available starting next spring at stores where Apple’s iPhones and iPod Touches are available.

Hasbro, which is the nation’s second-largest toy maker, has teamed up with Dreamworks Animations, Discovery, Sony, and IMAX to provide 3D content which will be delivered through specialized apps for the devices. The A.P. report also claims Hasbro worked closely with Apple to develop the My3D device.

I’ve been looking forward to 3D content on iOS for a long while now, and Hasbro’s My3D looks set to be incredibly popular. With a list of reputable companies helping to develop content to accompany the device, it should certainly be top-notch, and that price-tag isn’t too bad either.