All items tagged with "harvard business school"

Bif! Pow! Jobs! MBAs Learn The Story Of Apple From This Comic Book

stevejobs

Want to know what a business lesson about Apple looks like at Harvard Business School?

A whole lot like a comic book, apparently. The publishing arm of Harvard Business School is turning to comics to help tell case studies related to high profile companies. One of these — called “Apple’s Core” — turns the story of Apple’s early days into sequential art, reminiscent of the Steve Jobs manga from last year.

This change was reportedly done to make the story more interesting and palatable to visual and foreign learners, who would prove less inclined to learn about Apple if made to read a printed case study.

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