SAN FRANCISCO — Apple is blocking the donation of 30-year-old documents to a museum, claiming they contain valuable trade secrets.
“It’s silly,” said Hartmut Esslinger, the design guru recruited to help Apple become a leader in design in the early 1980s.
Speaking at a Jony Ive book launch party on Thursday night, Esslinger explained that Apple has prevented him from donating some historical old documents to a museum.
Esslinger’s design firm, Frog Design, was hired by Steve Jobs to bring world-class design to Apple. Esslinger’s “Snow White” design language, characterized by elegant off-white plastic cases, influenced the entire computer industry for more than a decade.
Hartmut Esslinger, Apple’s first celebrity designer, is coming to the Jony Ive book launch party on Thursday!
This is super exciting. Esslinger is giant of the design industry. He was hired by Steve Jobs in the mid-1980s to bring world-class design to Apple. Jobs wanted to make Apple “the Olivetti of Silicon Valley,” a world leader in design. He succeeded amazingly well. Esslinger was responsible for Snow White, a distinctive design language that dominated the entire computer industry for more than a decade, and other industries too.