Case company Hard Candy sold thousands of cases for a mystery Apple device that it believed Tim Cook would unveil yesterday.
Customer’s were so excited by the prospect of a jumbo iPhone with a 4.44-inch diagonal screen, they pre-ordered a couple of thousand cases based on the rumor.
“Crazy day,” said Hard Candy CEO Tim Hickman after the Apple event. “We have to cancel a few orders. Two thousand cases were ordered since you ran your story. That’s bad ass! Apple consumers love, love, love to play in this world.”.