9 hard lessons from a top iPad publisher who’s calling it quits


When the best iPad magazine goes under, you know something's wrong. Photo: The Magazine
When the best iPad magazine around closes up shop, you know something's wrong. Photo: The Magazine

When The Magazine ceases publication this December, owner Glenn Fleishman will be closing shop on an ambitious two-year experiment in digital publishing.

It’s not a total surprise — subscriptions were already on a downward trend when Fleishman transitioned from editor to owner of The Magazine after purchasing the publication from Marco Arment last year — and it’s not a total bummer, either.

In fact, Fleishman says he’s feeling pretty good about stopping here: he’s met his obligation to provide Kickstarter backers with their one-year subscriptions, and he’s ending this fascinating experiment while it’s still profitable.

“I’m even able to pay myself an ever-declining hourly rate for my time,” said Fleishman, who spoke with Cult of Mac about what went right, what went wrong, and his feelings about pulling the plug on a project that was his full-time job for the last year and a half.

Your picks for Apple’s next ‘thought leader’



Who will lead the herd at Apple?

Photo: Andy Ihnatko, CC-licensed, Flickr.

Tim Ferriss

Tim Ferriss Many Cupertino employees might well cheer the arrival of the "lifestyle design" author of The Four Hour Workweek, nominated by reader Tim Sweeney on Facebook. Photo: from The Four Hour Chef

Recep Tayyip Erdoğan

"Erdogan of course. Two birds with one stone," says reader @oemoral nominating Turkey's embattled Prime Minister and Recep Tayyip Erdoğan on Twitter. Perhaps a job at Apple would make him rethink his stance on shutting off the information firehose of Twitter and YouTube. Photo: Πρωθυπουργός της Ελλάδας, CC-BY-SA-2.0, via Wikimedia Commons

Richard Branson

Richard Branson also got a shout out from you guys - the Virgin Group founder and intrepid adventurer definitely has the bravado Apple needs to move forward into the future. Photo: via Richard Branson, Google+

Guy Kawasaki

Guy Kawasaki Apple should bring back its one-time chief evangelist, says Charles Roberts on Facebook. "Well, I'm pretty sure if Apple hired any but one or two of your suggestions that would be the end of Apple. Elon Musk would be great, but I should add Fred Vogelstein, Walter Issacson, Steve Levy, Walt Mossberg, or even Deepak Chopra. Heck, try to get Guy Kawasaki back, he'd be great." Photo: courtesy Guy Kawasaki


Who wouldn't like to be a thought leader at Apple? A lot of you are sure to be just the right person for Apple."Hire me! I think like a lot," says reader Jonmicol on Twitter.   His sentiments were echoed by Chuck ShipleyCharlie WafflesPatrick Baldwin and Whoizdan, among others. Cupertino, you've got some great candidates! Photo: Darwin Bell, CC-licensed, on Flickr

Luo Yonghao

This Chinese serial entrepreneur and popular blogger, nominated by @justor95 on Twitter, is at the helm of Smartisan, an Android-based OS platform. A tireless consumer advocate, he's once led a protest that smashed faulty fridge doors to get the attention of Siemens. Imagine his thoughts on antenna-gate. Photo: via Yonghao's Weibo account


Sir James Dyson

The industrial design mastermind, who received multiple nods from readers, is "the logical choice" says Scott Kuhn on Facebook.  Dyson's vacuums, fans and other gizmos could bring a real spin to the Internet of things at the Cupertino company. Photo: Michiel Hendryckx, CC-BY-SA-2.0, via Wikimedia Commons

Cult of Mac readers came through again: after our nominees, here are your semi-serious and sometimes outrageous picks for who should be coming up with the next big ideas at Apple.

One small footnote: Apple tweaked the job title on us. Now they are looking for a “business intelligence thought leader” rather than just a plain old “thought leader,” but the party game is still a fun one.

Ex-Apple Evangelist Guy Kawasaki Now Working For Google At Motorola



Guy Kawasaki was one of Apple’s most famous evangelists. He’s the guy who helped Steve Jobs market the hell out of the original Macintosh back in 1984 to really put Apple on the map.

Guy left his post as Chief Evangelist of Apple in 1987 and has reclined into a life of venture capitalism along with running his popular blog, but now he’s gearing up to help Google do battle with Apple by advising for Google-owned Motorola.