Stunningly Simple iPhone Stand Offers Flexible Form And Function

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Easy to use, easy to store.
Easy to use, easy to store.

Need a way to hold your iPhone up in portrait or landscape mode? Hate wrapping it in some bulky case that hides the natural tech-beauty of Apple’s best smartphone design?

The Breffo GumStick aims to solve your problems, friends, with a minimalist iPhone stand that looks–and works–like a stick of gum.

“The Breffo GumStick is deceptively simple to use,” said Breffo CEO Patrick Mathews in a statement. “It feels perfect in your hand and entices you to want to hold it and mold it.”

Gumstick Is (Literally) The Most Flexible iPhone Stand Ever

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Imagine that you had a stick of gum that could be bent into any shape. OK, that part was easy – all you had to do was imagine a normal stick of gum. Now imagine that that stick is weight-bearing, and that it would actually stay in the shape you gave it.

If you were doing it properly, then you just imagined the Gumstick, a rubbery, pose-able stick of gadget goodness.