Casemakers are known to gamble on upcoming iOS product launches. Every day they can have their product on the shelves closer to launch is a day they have a leg up over their competitors in the hyper-competitive case market.
Case in point, here’s a story about Hard Candy Cases gambled (and lost) $50,000 on iPhone 4S moldings from China to get their cases first-to-market. When the iPhone 4S actually debuted, though, it looked identical to the 4, instead of the radical redesign the case makers expected. Oops.
Now the same case maker is doing the same thing, gambling on the iPad 5 launch. This time, though, Tim Hickman has less to lose..