Written by Greg Keonig, product designer and publisher of Atomic Delights.
As a product designer, one of my favorite parts about any new Apple product launch is the inevitable “How it’s made” video. The Mac Pro incarnation did not disappoint.
What makes Apple fascinating is not that they are using some wiz-bang alien technologies to make things – even here in Portland, Oregon, all the technologies Apple shows in this video are in-practice across numerous local factories. What makes Apple unique is that they perform their manufacturing with remarkable precision and on a scale that is simply astonishing, using techniques typically reserved for the aerospace or medical device industries.