Ferrari chairman Luca di Montezemolo and Apple’s Greg Joswiak at the Geneva Motor show
Yesterday Apple announced CarPlay, and we’ve already seen the software working in Volvo and Mercedes-Benz vehicles. Apple’s head of iOS marketing, Greg Joswiak, took the stage with Ferrari at the Geneva Motor Show to unveil CarPlay in the Ferrari FF, the world’s fastest four-seater.
CarPlay is launching this week with Ferrari, Mercedes-Benz, and Volvo on board. Apple says more partners are coming later this year, including BMW, Ford, Kia, Land Rover, Nissan, and Toyota.
Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, was spotted roaming the show floor at CES in Las Vegas yesterday, despite no official appearance from the Cupertino company. Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.
Apple’s VP of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, has been spotted on the show floor at CES “scouting the competition.” paidContent caught up with the Apple exec in Las Vegas at this week’s 2012 CES convention.