In a new September report from Greenpeace, entitled “Green Gadgets: Designing the Future,” the global environmental organization says that Apple is doing more than any other manufacturer to reduce the damage it does to the environment. The report notes that Apple has kept its promise to eliminate use of hazardous materials including Polyvinylchloride (PVC) and Brominated flame retardants (BFRs) in its products.
The greening of Apple: it took almost 10 years for the Cupertino company to turn around its dismal eco-scorecard.
But that worm has truly turned: in this week’s edition of Cult of Mac Magazine, author Luke Dormehl talks to former Apple exec John Sculley and other insiders about why this change is all about current Apple CEO Tim Cook. Apple’s green day means a better future and even better products, they say.
Also this week, we’ve got reviews editor Charlie Sorrel taking a deep dive into underwater iPhoneography, plus his reviews for the best in Apple-related paraphernalia — including a mullet-style notebook (you know: business up front, party in the back.) Our tastemaker Buster Hein has once again sifted through all the offerings in the iTunes store to serve up the most scrumptious offerings in music, books and movies and Evan Killham rounds up what you need in apps.
Having turned over a new leaf when it comes sustainability, Apple is rightly proud.
So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy.
But things have seemingly changed. In a new report on renewable energy used by major Internet companies, Apple came out at 100%, thanks to the wind farms and solar arrays that now allow Apple’s data centers to run on 100% renewable energy. What’s the dirtiest thing on the planet now?
How badly will fallout from Apple’s decision to remove its products from the EPEAT registry affect it?
Just days after word broke that Apple had decided to withdraw its products from the EPEAT registry, San Francisco announced that the city would will stop procurement of Apple’s Mac desktops and notebooks. The move may be the first of many such announcements as many local, state, and federal agencies mandate purchases of only computers that meet the EPEAT criteria.
Apple’s decision to remove 39 of its products from the registry is puzzling to many considering that Apple is very vocal and transparent about the environmental friendliness of its products and processes. Apple was also one of the companies that helped create the EPEAT standards in 2006.
Following heavy complaints from activist group Greenpeace, Apple announced today that all of its data centers will be powered by 100% renewable energy. Apple has also received approval to build its 20-megawatt solar farm next to its other data center in Maiden, North Carolina.
60% of the energy powering Apple’s data centers will be created onsite, while the remaining 40% will be generated through negotiations with local energy providers, like Duke Energy.
Environmental protesters block coal trains meant to power Apple's Maiden, NC data facility.
Greenpeace likes to target Apple every year or so to keep them environmentally honest, and lately, the environmental access group has been going after Apple’s giant data supercenter in Maiden, North Carolina, claiming that it helps make iCloud one of the dirtiest things on the planet.
What Greenpeace is upset about is how much of the data center’s power comes from non-renewable resources, particularly coal. And they don’t think that Apple’s going far enough with its plans for solar energy plans.
Now the protests are getting real, with seven Greenpeace activists blocking train tracks used by Duke Energy and Apple use to ship coal.
Apple has been increasingly interested in powering its operations with that happy old sun, working on a 20-megawatt solar farm coupled with a 5-megawatt fuel cell facility at its data supercenter in Maiden, North Carolina. But that’s not nearly good enough, according to Greenpeace. In fact, the environmental activist group has gone so far as to call Apple out for using “asthma-inducing, climate-destroying coal” which makes the iCloud “the dirtiest thing on the internet.”
As Tim Cook put it at this morning’s event, Apple’s iCloud “just works” and 100 million customers love the lofty storage service.
Greenpeace, however, says Apple’s iCloud is an unsustainable coal-fueled mess and that the just-announced movie service will only make it worse.
“Apple is about innovation, but buying coal at really cheap source is not innovative,” Greenpeace senior policy analyst Gary Cook told Cult of Mac. “Those data centers [supporting iCloud] are fueled by about 60 percent coal.”