green

Apple is taking Earth Day more seriously than ever this year. The company just published a new series of animated videos that go behind the scenes on the company’s goal to create zero waste.

The four new videos highlight the crazy things Apple does to be as environmentally friendly as possible. Each one-minute video focuses on challenges the company already overcame, whether it’s making yak-friendly solar farms in China, building breathable walls for Apple Park or creating fake sweat for iPhone tests.

Watch all four right here:

Apple and Foxconn are teaming up to build solar power plants that will ensure its iPhone-manufacturing factories in China run on 100 percent clean energy.

Foxconn has committed to constructing more than 400 megawatts of solar power plants, beginning in China’s Henan Province, by 2018. Apple will also build an addition 200 megawatts of solar projects throughout China, helping offset the carbon produced by the rest of its supply chain.

Considering that just a few short years ago Apple was scoring dead last on Greenpeace’s report on green-friendly data centres, the company has made amazing strides in order to turn around its reputation.

In a new September report from Greenpeace, entitled “Green Gadgets: Designing the Future,” the global environmental organization says that Apple is doing more than any other manufacturer to reduce the damage it does to the environment. The report notes that Apple has kept its promise to eliminate use of hazardous materials including Polyvinylchloride (PVC) and Brominated flame retardants (BFRs) in its products.

Having turned over a new leaf when it comes sustainability, Apple is rightly proud.

So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy.

Mirror mirror on the wall, who is the greenest tech company of them all? Not Apple, at least according to the Environmental Protection Agency’s list of the Top 30 tech and Telecom companies that run on green power. But they weren’t far from the top.

According to the EPA’s ranking, Intel is the greenest tech company there is, having used over 3 billion kWh of green power in 2013. Next up, Microsoft, who took second place at just under 2 billion kWh. Google came in third with a distant 737 million kWH, and Apple came up in fourth place with 537 million kWH.

There is a consolation prize for Apple, though. While they may only be fourth greenest company in the EPA’s eyes, they did at least source more providers for that power than any other company on the list.

Via: BGR

All of Thinksound’s earphones encompass three basic principles: They’re made of wood; they’re given the sort of pro-green marketing and manufacturing attention that would satisfy even the most spirited hippy; and they offer big, warm sound for a relatively small price.

But aside from its requisite earthy wooden elements and green cred, Thinksound’s new supra-aural On1 studio monitors is taking the small company into uncharted territory.

Look, I’m no hippy; but there’s definitely something magical and awesome about the idea of transforming sunlight into music (really, I’m not a hippy — I don’t even know what patchouli oil smells like). And just like Eton’s other solar-powered Bluetooth speakers, that’s exactly what the new $200 Bluetooth-equipped Rukus XL does. Only in a bigger, badder, louder way.

Apple’s efforts to be greener mean it boasts some of the most environmentally friendly gadgets on the planet. The new iPhone 5, for example, is one of the greenest smartphones money can buy. Apple also tries to make its packaging green. In fact, the packing for its new EarPods is so environmentally friendly that it turns to mush when you submerge it in water.

Pop quiz: what color is the mirror inside your camera? If you answered “No color. It’s a mirror. What the hell are you on about this time, Sorrel?” then you’re dead wrong. Kinda. It turns out that mirrors are ever-so-slightly green.

What if I told you that you could buy a Bluetooth speaker than you would never need to charge again? “Charlie!” you would say, “Have you lost your mind? Have you been drinking again?” To which I would answer “No” and “Yes” respectively. Because such a speaker does indeed exist. It’s called the Rukus Solar, and it gets its power from the 620 million metric tons of hydrogen fused each second by the Sun’s nuclear furnace.

Nestled in Maiden, North Carolina is a 500,000 square-foot data center for Apple’s iCloud services and Siri. The company published its 2012 Environmental Update today with new details about the upcoming solar farm and fuel cell facility that will power the billion dollar data center.

If you caught our canalphone roundup a few weeks back, you’ve by now come to the accurate realization that there’s no shortage of real alternatives to those awful white buds bundled with each iPhone. But these two are a little different.

Like the five we reviewed that week, these two pairs of IEMs — the MEElectronics CC51 ($90) and the Thinksound ts02+mic ($110)— are higher-end, designed with superior sound quality in mind and cost around $100. But unlike the others, these two are from small, boutique manufacturers; they also both have housings made from exotic materials (the CC51’s is ceramic, while the ts02’s is wood), and eschew the inline volume controls of the pairs of reviewed in the $100 IEM week, instead making do with a single control button on their inline microphones.