Amidst rumors of a mysterious smartphone and new iPad apps, Facebook held a big press event today at its headquarters in Menlo Park, California. The topic was search, or more specifically, social search. It’s a new feature Facebook is calling “Graph Search,” and the beta has started rolling out already. It will be available for all of Facebook’s one billion users soon.
Think of Graph Search as Google with a more personal touch. Facebook is leveraging everything it knows about you to help you connect with people who like what you like. Instead of leaving Facebook.com to get your results, all of your social data and timeline history is mined and collated inside Facebook’s walls. That’s good news for Facebook, and bad news for Google.