Apple could acquire PowerVR maker to bring GPU design in-house

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A9xchip
Apple hopes to take GPU design into its own hands
Photo: Chipworks

Apple is reportedly in “advanced talks” to acquire Imagination Technologies, the British chip design company which creates the PowerVR graphics chips Apple uses for its iOS devices.

If it is able to acquire the company, it would mean that Apple would be able to bring GPU design in-house, much as it has done with its internally-developed ARM-based CPU cores.

Apple to take GPU design into its own hands

By

A9xchip
Apple's GPU is still a few years away, however.
Photo: Chipworks

Apple is reportedly working to create its own mobile GPU, a new report claims.

The report suggests that Apple has been working for several years to create an in-house graphics chip, using its chip design talent — shown previously when the company announced its first Apple-developed ARM-based CPU cores.