Study Shows Plenty Of Room For Apple To Disrupt The Smart TV Market

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Study shows that Apple has plenty of room to disrupt the smart TV market
Study finds users don't like clunky smart TV interfaces or TV apps

An Apple HDTV won’t be the first Internet-enabled television on the market. The market for so-called smart televisions has actually gotten pretty crowded over the past couple of years with products based around the Smart TV concepts of Samsung and LG as well as companies that offer televisions with GoogleTV.

Apple’s edge over the existing smart and connected television options is the company’s focus on creating a seamless and intuitive user experience. Based on a recent study, if Apple can deliver an interface half as good as expected, the company will make a killing in the HDTV market.