New Apple TV loses to Roku in U.S.

tvOS 9.2 has arrived, and boy is it good.
The Apple TV had a surge of sales last year.
Photo: Ste Smith/Cult of Mac

The fourth generation Apple TV experienced the largest increase in unit sales last year among streaming media players but it hasn’t been good enough to supplant Roku as the top streamer in the U.S. 

Apple TV’s biggest weakness appears to be its price point. New research shows that smaller stick streamers made up half of last year’s sales and Apple’s competition reaped the rewards.