Good Luck Getting An iPhone 5s Today, Particularly If You Want Gold

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Photo: Cult of Mac

Apple never seems to be able to make enough iPhones to meet launch day demand, but it seems the Cupertino company has found that task particularly difficult this year. The iPhone 5s has proven incredibly difficult to get hold of all over the globe, while that fancy new gold model is near impossible to get hold of.

At Apple’s flagship store in San Francisco, there were just 20 gold iPhone 5s units waiting to go on sale this morning, and they were all claimed before the store even opened its doors.

Why The Gold iPhone 5S Is The One You Want To Bring To A Knife Fight [Video]

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If you purchased an iPhone 5 last year, you might remember how easily the black iPhone scratched and chipped. Christened ‘Scuffgate’ by upset owners, the black iPhone 5’s propensity for scratching even prompted Phil Schiller to comment upon the issue, saying such scratches were “normal.”

Well, no, they’re not, Phil. The white iPhone 5, for example, isn’t nearly as scratch prone as the black iPhone 5. Be that as it may, at this point, the iPhone 5’s scratchability can be taken as read. But what about the gold iPhone 5S? Will it be as scratchable as its black brother, or as pristine and unscuffable as the white model?

This Is Probably The Gold iPhone 5S, And It Actually Looks Fantastic [Gallery]

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If you’re anything like me, no matter how much evidence has mounted that Apple is indeed planning a gold iPhone 5S, you’ve had a hard time believing it. Gold in a gadget usually turns it into gaudy, undignified bling, more appropriate for a Saudi oil baron or diamond-toothed rapper than, say, the pocket of Jony Ive.

It looks like I needn’t have worried. Apple may be planning on making a gold iPhone 5S, but as you can see from the image above (you can see it in the middle), it’s a very tasteful affair… more champagne, or even platinum, than anything else. In fact, I’d go as far as to say that if I were going to buy a new iPhone 5S, I might even opt for that color.

There are more images below the fold. What do you think?

Gold iPhone 5S For Chinese Market? It Wouldn’t Be Very Popular [Chart]

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If you believe recent scuttlebutt, one of the reasons Apple is looking to release a gold iPhone 5S later this year is because gold is a color that sells really well in China. Is that supposition even remotely true though? If it is, it should be quantifiable.

Fortune’s Philip Elmer-DeWitt went looking for data to see if Chinese buyers really do like gold. Data’s actually pretty slim, but if the cars Chinese consumers buy are any concern, not only is gold not their favorite color… it’s only slightly more popular than puke green.

The Best Evidence Yet That A Gold iPhone Is Coming

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It seems hard to believe that Apple would come out with a gaudy-looking iPhone, but according to the rumor mill, Apple is set to release the iPhone 5S in black, white and gold. We haven’t seen any convincing evidence of the gold iPhone yet, but if MacBoutic is to believed, these are the first leaked photographs of the golden iPhone 5S shells.

The Apple logo and the word “iPhone” have been deliberately blurred out, but it looks like the anodized coloring has been applied to all metallic parts — something that’s not possible in a post-production paint job, but doesn’t rule out the possibility of Photoshop.

Even though we can’t verify the authenticity of the photos, they’re the best evidence we’ve seen so far. We’ll have to wait until the iPhone event on September 10 to see how real it is.

Source: MacBoutic

Via: Engadget