I am 100% on board this mock commercial of who will buy the gold iPhone 5S, from digital media company Andy Media. Even if the gold iPhone 5S does actually look pretty fantastic in real life, this is still largely the clientele I expect to be buying it. Absolutely hysterical.
If you purchased an iPhone 5 last year, you might remember how easily the black iPhone scratched and chipped. Christened ‘Scuffgate’ by upset owners, the black iPhone 5’s propensity for scratching even prompted Phil Schiller to comment upon the issue, saying such scratches were “normal.”
Well, no, they’re not, Phil. The white iPhone 5, for example, isn’t nearly as scratch prone as the black iPhone 5. Be that as it may, at this point, the iPhone 5’s scratchability can be taken as read. But what about the gold iPhone 5S? Will it be as scratchable as its black brother, or as pristine and unscuffable as the white model?
If you’re anything like me, no matter how much evidence has mounted that Apple is indeed planning a gold iPhone 5S, you’ve had a hard time believing it. Gold in a gadget usually turns it into gaudy, undignified bling, more appropriate for a Saudi oil baron or diamond-toothed rapper than, say, the pocket of Jony Ive.
It looks like I needn’t have worried. Apple may be planning on making a gold iPhone 5S, but as you can see from the image above (you can see it in the middle), it’s a very tasteful affair… more champagne, or even platinum, than anything else. In fact, I’d go as far as to say that if I were going to buy a new iPhone 5S, I might even opt for that color.
There are more images below the fold. What do you think?
If you believe recent scuttlebutt, one of the reasons Apple is looking to release a gold iPhone 5S later this year is because gold is a color that sells really well in China. Is that supposition even remotely true though? If it is, it should be quantifiable.
Fortune’s Philip Elmer-DeWitt went looking for data to see if Chinese buyers really do like gold. Data’s actually pretty slim, but if the cars Chinese consumers buy are any concern, not only is gold not their favorite color… it’s only slightly more popular than puke green.
The Apple logo and the word “iPhone” have been deliberately blurred out, but it looks like the anodized coloring has been applied to all metallic parts — something that’s not possible in a post-production paint job, but doesn’t rule out the possibility of Photoshop.
Even though we can’t verify the authenticity of the photos, they’re the best evidence we’ve seen so far. We’ll have to wait until the iPhone event on September 10 to see how real it is.
Although we expect the iPhone 5S to look a lot like the iPhone 5, there may be one model that won’t be confused with its predecessor — a white and gold one. It’s been the subject of countless rumors in recent months, and this photo, posted to Chinese social networking site Weibo, could prove it’s real.
At first, the iPhone came in just one color, like a Model-T: black. By the time the iPhone 3G came out, though, the iPhone settled into a two-tone color scheme: classic black, and equally classic white.
But this seems like the year that Apple experiments with color. Not only is it widely accepted that Apple will release a colorful budget iPhone this year, probably called the iPhone 5C, but it looks like Apple might add one more color to the classic iPhone line-up: gold.
Apple could add a third color option to its iPhone lineup this fall when the Cupertino company launches the iPhone 5S. According to a “trusted” source, the device will be available in gold as well as black and white, while the low-cost iPhone that will launch alongside it will be available in 5 different colors inspired by Apple’s iPhone 4 Bumper cases.
If you are an extremely wealthy individual with questionable intelligence, horrible financial acumen and the good taste of a Teletubby, there are any number of horrible bling purveyors who will be happy to take your iPhone and encrust it in so much bling that even R. Kelly would think it was a tacky waste of blood diamonds.
So it’s no surprise that some Hong Kong businessman commissioned a $15 million diamong encrusted iPhone 5, which is, of course, absolutely hideous. The centerpiece? A giant, 26-carat black diamond as the home button.
Look at that big ugly thing. It’s not pretty, it’s boring, and it’s not even all that protective — leaving the top and bottom ends of your iPhone exposed to the elements. But despite these insufficiencies, its manufacturers will charge you $10,000 for the thing simply because it’s made from solid gold.