Apple is finally giving iOS developers the opportunity to provide promotional codes for in-app purchases. EA will be one of the first to take advantage of the new scheme with a Real Racing 3 promotion that will allow players to redeem free in-game gold that would usually cost $1.99.
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This goldie-lookin Lightning cable seems absurd at first, a piece of shiny nonsense that surely costs a fortune, aimed squarely at the kind of fools that pay real money for Swarovski crystal and Vertu phones. But in fact it’s a pretty great gadget. Why?
HTC has today announced a new HTC One variant that gives Android fans with a penchant for gold a nice alternative to the iPhone 5s. The new device is identical to the original on the inside, but its aluminum panels have had a new lick of champaign-colored paint.
After Apple announced the iPhone 5s in gold, we felt sure that the latest iPads would be available in the same color, but that wasn’t to be the case. But don’t be disappointed. As long as you have lots of spare cash that you’re itching to spend, you can buy a gold-plated iPad Air or iPad mini from Goldgenie with prices starting at just $1,860.
In what little advertising attention the iPhone 5s has received from Apple, the device’s new gold color option has been the main focal point. There are both TV and print ads in circulation that tout the gold, and the gold 5s is still the hardest to buy.
While Apple capitalizes on gold fever, the company has required that third-party developers not use the color in any of their marketing materials.
Samsung has traditionally offered its smartphones in a whole variety of colors, but one we rarely see is gold — until Apple announces a gold smartphone. Just two weeks after the Cupertino company unveiled the gold iPhone 5s, Samsung has begun showcasing its gold Galaxy S4 in the United Arab Emirates.
Does this company have any shame?
Perhaps it’s more of a gold trickle than an actual bona fide rush, but we’ve already found two just-released gold versions of previously un-gilded gadgets: the Kickstarted eleMount iPhone stand, and Parrot’s luxury Zik headphones (above).
Apple never seems to be able to make enough iPhones to meet launch day demand, but it seems the Cupertino company has found that task particularly difficult this year. The iPhone 5s has proven incredibly difficult to get hold of all over the globe, while that fancy new gold model is near impossible to get hold of.
At Apple’s flagship store in San Francisco, there were just 20 gold iPhone 5s units waiting to go on sale this morning, and they were all claimed before the store even opened its doors.
The gold iPhone 5s seems to be a hit. After selling out so fast on Apple’s official website that ship times are now in October for all gold models, and the Chinese literally swarming to get their hands on one, Apple is bumping production of the gold iPhone 5s to compensate.
At this point, we’re pretty confident that Apple will unveil two new colors for the iPhone 5S: a gold/champagne and white model, and a graphite and black model. If you’re wondering how the latter will look against the existing black iPhone 5, then this new hands-on video should give you a good idea.