This week on The CultCast: Just when you thought it was safe to close your wallet, Apple goes and announces yet another hardware event. Yessir, Oct. 16 is just days away, and if you’re eyeballin’ a new Mac or iPad, don’t miss our event-day predictions. Plus—-ever wonder what it’s like to have a brand new iPhone 6 Plus stolen right out of your hands? Well we can tell you firsthand, and we want your help to catch the crooks.
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Apple started introducing gold variants of its devices with the “champagne” iPhone 5s in 2013. Given the unexpected popularity of that device, it was only natural that Apple would keep the color scheme going for future devices — which now includes the Apple Watch, as unveiled yesterday.
While Tim Cook didn’t dwell on too many details regarding the individual Apple Watch models during his keynote, technology journalist David Pogue does have some additional information about the 18-karat gold Edition variant of the Apple Watch, which he claims will come in a “gorgeous jewelry box” that doubles as a charger.
While he was whipping up the most accurate and beautiful renders yet of what the iPhone 6 will look like when it is released next month, conceptual designer nonpareil Martin Hajek also decided to do something fun, blinging out the iPhone 6 with so much gold and encrusted gemstones that it would make a Saudi Arabian prince blush. More images after the jump.
Apple is finally giving iOS developers the opportunity to provide promotional codes for in-app purchases. EA will be one of the first to take advantage of the new scheme with a Real Racing 3 promotion that will allow players to redeem free in-game gold that would usually cost $1.99.
This goldie-lookin Lightning cable seems absurd at first, a piece of shiny nonsense that surely costs a fortune, aimed squarely at the kind of fools that pay real money for Swarovski crystal and Vertu phones. But in fact it’s a pretty great gadget. Why?
HTC has today announced a new HTC One variant that gives Android fans with a penchant for gold a nice alternative to the iPhone 5s. The new device is identical to the original on the inside, but its aluminum panels have had a new lick of champaign-colored paint.
After Apple announced the iPhone 5s in gold, we felt sure that the latest iPads would be available in the same color, but that wasn’t to be the case. But don’t be disappointed. As long as you have lots of spare cash that you’re itching to spend, you can buy a gold-plated iPad Air or iPad mini from Goldgenie with prices starting at just $1,860.
In what little advertising attention the iPhone 5s has received from Apple, the device’s new gold color option has been the main focal point. There are both TV and print ads in circulation that tout the gold, and the gold 5s is still the hardest to buy.
While Apple capitalizes on gold fever, the company has required that third-party developers not use the color in any of their marketing materials.
Samsung has traditionally offered its smartphones in a whole variety of colors, but one we rarely see is gold — until Apple announces a gold smartphone. Just two weeks after the Cupertino company unveiled the gold iPhone 5s, Samsung has begun showcasing its gold Galaxy S4 in the United Arab Emirates.