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New iPad’s Biggest Threat Isn’t From Microsoft Or Google, It’s From The iPad Mini [Report]

New iPad’s Biggest Threat Isn’t From Microsoft Or Google, It’s From The iPad Mini [Report]

Bigger isn’t always better. It depends how you use it.

Apple launched the fourth-generation iPad back in October, introducing a new A6X processor, a FaceTime HD camera, and its new Lightning connector. But despite those improvements, it appears the device isn’t selling as well as its predecessors. The reason? Another tablet is “cannibalizing” its sales.

But that tablet isn’t from Microsoft, or Google, or Amazon — or any other manufacturer for that matter. That tablet is the iPad mini.

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