Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, but one product Apple hasn’t changed that much is its logo. After quickly dropping that Isaac Newton logo, the only refinements that have come to Apple’s logo are splashes of color and shadow.
Nick DiLallo created a series of videos showing how some the logos of the biggest brands in the world have evolved since their original inception. Other than the Apple video – which you can see above in GIF form – Nick also made logo evolution videos for Starbucks, NBC, UPS, GAP and American Airlines, all of which are worth a watch and can be viewed over on his YouTube page.
Over the past couple of months we’ve seen tons of concept designers dream up ideas of what Apple’s smartwatch might look like, but this concept iWatch GIF by Thomas Bogner is one of the best ideas we’ve seen yet.
Fox News unveiled a first glimpse at its new studio for the Fox News Deck that features some insanely gigantic tablets that will be used by Fox’s Information Specialist while the Shepard Smith serves up the hottest topics of interest.
The 55-inch Windows-based touchscreens will be used by the crew to sift through rumors on Twitter (four tweets at a time), confirm reports, and spin through Google Earth to deliver an entirely new experience, for better or worse. While the studio could easily morph into an arena for the world’s first televised Angry Birds tournament, Fox says the news deck is designed to appeal to viewers who are “non linear” and sift through news all day on their phones.
Check out this video of Sheppard showing off the new tablets and his Minority Report style 38-foot display.
Some Apple detractors have bemoaned the release of iOS 7, claiming its not a big enough leap forward for Apple, but when you look at this GIF created by the Czech Apple blog LetemSvetemApplem, it’s pretty clear iOS 7 has the biggest UI changes of any previous version of iOS. Not to mention a slew of new features too.
In just a few short days, everyone’s iPhone is going to look a hell of a lot different now that Scott Forstall’s felt and wood grain reign is coming to an end. To celebrate rise of Sir Jony Ive’s flat and parallax world, GadgetLove created one of the most incredible iOS 6 vs iOS 7 comparison GIFs we’ve ever seen. The best part is staring at Forstall’s shrinking smile as Jony’s designer scowl quickly morphs in and out.
As the new Director of Human Interface, Jony Ive has gone from making beautifully beveled Macs, to redesigning iOS into a multi-layered Parallax operating system. By drawing from his deep well of hardware design brilliance, Jony brought a lot of his hardware philosophies to iOS, and the Messages app icon shows just how insanely detailed Jony can get.
As discovered by Brad Ellis, Jony made sure that the Messages icon’s corners have the same tapered edges which can be found on the iMac and other Apple products.
The difference is just a small number of pixels that most users would probably never notice, so Brad created his awesome comparison GIF so you can actually see the changes:
iOS 7 is full of huge UI changes and we’re just starting to scratch the surface on all the big changes, but here’s one new little feature that shows Apple hasn’t lost its touch with the little things.
The Phone app for iOS 7 got a big makeover that tossed out the old keypad buttons for a minimalist keypad adorned in white space and large helvetica numbers. The new Phone app UI is pretty plain and boring until you touch a button and watch it quickly morph into the homescreen background before its opacity pops back to white.
The new animation helps users see where they’re pressing, but you can waste tons of time with it playing Bingo or Connect Four too if you’re into that thing. Here’s what it looks like in action:
iOS 7’s new Multitasking app switcher is pretty nifty, and also pretty obviously inspired by popular jailbreak app switcher Auxo. One of the many ways in which iOS 7 Multitasking borrows cues from Auxo is how you actually kill running background apps: with a swipe! We’ve made a nice little animated GIF showing how it works.