All items tagged with "Giacomo Balli"

Why the kill switch law can make iPhone theft obsolete

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SACRAMENTO — California just flipped the kill switch for smartphones, in a move to make iCrime a thing of the past.

Governor Jerry Brown signed into law State Sen. Mark Leno’s Smartphone Theft Prevention Act (Senate Bill 962). The law will affect any smartphone manufactured on or after July 1, 2015.

There’s some reason to hope that the kill switch will do for smartphones what sophisticated alarm systems did for cars: make stealing them less appealing than a pair of leg warmers. Car thefts plummeted 96 percent  in New York City when engine immobilizer systems came into play.

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How a dev doubled his revenue with an April Fools’ joke

This previously free app is making its developer some decent cash. Photo: Rob LeFebvre

This previously free book-cataloging app now makes its developer decent cash, thanks to some shrewd pricing moves. Photo: Rob LeFebvre/Cult of Mac

San Francisco-based developer Giacomo Balli doubled his take on his iPhone apps thanks to an April Fools’ Day joke. When he ratcheted up the price to an eye-popping $4.99 for an app that catalogs books, he got downloads instead of complaints.

The App Store lets devs change the sale price of their apps pretty much any time they like, but most folks take conventional routes: cutting prices during sales or dropping prices to free. Balli made his previously free apps premium with just a toggle.

“There weren’t any app updates, either,” he told Cult of Mac over the phone. “Just the price.”

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