The Geniuses at your local Apple Store are used to dealing with a wide assortment of complaints and problems. Broken harddrive, cracked iPhone screen, kidnapped woman? They can handle it all.
A few nights ago a kidnapped woman from Kentucky was forced to walk into an Apple store with her kidnapper who was trying to force her to purchase a bunch of Apple products with her credit cards. But thanks to an alert Apple Store employee, the woman was rescued and her kidnapper is now in the slammer.
Quite a bit of chatter has arisen over Apple’s newest “Genius” television ads. Some have called them “embarrassing.” Others? “Ehhh?” Even Ken Segall, one of Apple’s former advertising creative directors has given the ads a big thumbs down.
But are they really so terrible? If you take a look back, you’ll see rather quickly that Apple has produced much worse. In fact, I’d go as far to say that some of Apple’s previous ads make the new ones seem not just good, but absolutely amazing.
Don’t believe me? Check out this gallery I compiled of what I believe to be the top 10 worst Apple ads of all time. Watch out- some of them are pretty shocking.
Tonight during the Olympics, Apple aired several new Mac focused ads. The spots are drastically different than the kind of style Apple has been using in its TV ads for products like Siri and the iPad.
One features a man on a plane receiving assistance from a Genius with iMovie on his Mac, and another features a conversation between the same Genius and a customer who has just been tricked into buying “basically a Mac.” The third ad shows a scene in which a frantic dad explores iPhoto with a Genius.
Apple’s new Genius Bar layout provides room for 12 customers instead of the usual 7.
As Apple’s devices become increasingly popular, so do its retail stores. It’s almost impossible to walk into one and see a Genius without an appointment, and even with an appointment you can almost guarantee there will be a lengthy wait. But Apple hopes to improve this with a new Genius Bar layout that increases capacity from 7 to 12 customers, simply by turning a table 90° and adding a few extra stools.
25 iPhones worth over $16,000 have been stolen from an Apple Store in Northlake Mall in Charlotte, North Carolina. Unlike the familiar attacks in which thieves smash in Apple’s trademark glass doors, the suspect in this case was an Apple store employee and had easy access to the store’s stock room.
Apple has released a software update for the Apple TV that brings Genius recommendations for movies and TV shows to the set-top box. The service works like Netflix’s recommendations to give you suggested titles based on your previous purchases.
Having someone snoop into your private life is a horror that sends most Americans into a state of demonic rage. People went completely nuts over the Carrier IQ controversy, and we wonder how most people would react if the internet had transparent access to all their text messages. Unfortunately, Apple’s iMessage has revealed what such a scenario might look like, and it’s not only not pretty… it’s something that can happen so easily that even an Apple Store Genius has had his private text message history exposed, sexting and all.
A trademark feature at Apple retail stores all over the world is the Genius Bar. Operated by a group of Apple experts, the Genius Bar allows any Mac or iOS device owner to take their device to their nearest Apple store and get technical help, repairs, or replacements.
Along with Apple experts, the Genius Bar sports a line of MacBook Pros which Apple staff use to diagnose problems, order parts for repairs, check the status of your product’s warranty, and more. In this “post-PC” era, however, those MacBook Pros are set to be replaced by the iPad.
The iPhone 4S’s mysterious battery drain issues under iOS 5 are notorious, and now Apple is seeding a beta version of iOS 5.0.1 to customers who have complained about battery life as part of its AppleSeed program.
In addition, Apple has also told its Genius Bar employees that any customers who come in reporting battery life issues should be told to wait patiently until iOS 5.0.1 is released in a “few weeks” if no hardware issues are found.
“A few weeks” sounds like an official iOS 5.0.1 release time table to me, but “suck it up and wait” is still pretty hard guidance to hear for the many people with new iPhones that bleed out their full charge every few hours.