This is Cult of Mac’s exclusive column written by an actual Apple Store Genius who answers all your questions about working at an Apple Store. Our genius must remain anonymous, but other than “Who are you, anyway?” ask anything you want about what goes on behind that slick store facade.
This week our Genius answers why the iPhone screen can be repaired in stores while the iPad has to be shipped away from special care. We also discuss whether working at the Apple Store can be turned into a solid career, plus the top 5 most annoying things customers do at the Apple Store.
Got a question you want the inside scoop on? Send us your questions and the answers will be published first in Cult of Mac’s Magazine on Newsstand. Send your questions to newsATcultofmac.com with “genius” in the subject line.
Q: On average, how many customers come in to ask for or buy the new Mac Pro?
You’d be surprised how often people ask about it. It’s a brand new product so a lot of people that come into the store are curious what it looks like, want to know the new features and ogle the new design the same way the iPhone and iPad tables are crushed after a launch.
On the other hand, it’s a professional machine with a price tag that would intimidate Bigfoot himself, so I personally haven’t met anyone who has bought one in the store, but we never have any in stock — orders are backed up until April!
Q: Would you leave your job at Apple for a higher-paying job?
Hell yes. Let’s be real, working at the Apple Store is fun but it’s not my dream job. I get to be surrounded by cool tech and great people who are uncontrollably excited about everything Apple. The pay is decent, Apple treats us pretty well, and you could make a career out of it if you want to, but at the end of the day it’s still a retail position.
A few friends that have left Apple told management they got a better offers from another company but management rarely tries to match an outside offer. Once that higher-paying job comes along, a lot of people leave.
The monotony of the job wears you down and it’s not like you’re actually working for Apple corporate, so it doesn’t feel quite as magical or special as I imagine working at HQ in Cupertino would. In the end, it really is just a job and lots of people come and go after finding greener pastures elsewhere.
Q: Is it true you are not allowed to go on rumor sites like Cult of Mac and MacRumors?
You’re not supposed to read them while you’re at Apple, but a lot of us read the rumor sites in our free time. We get just as excited about new iPhones, iPads and the possibility of an iWatch as all the other Apple fanboys, but we’re in the dark as much as regular customers about future products.
We’re not allowed to speculate about future products with customers. If a customer asks whether I’ve heard about X post on Y Apple blog about Z unannounced product, I’m supposed to act clueless, say I’ve never heard of it nor do I know anything about Apple’s plans, but really I’ll be chowing down on the latest iPhone rumors during my lunch break.