All items tagged with "general electric"

Apple Climbs Up To Second In Best Global Brands Survey

Apple Climbs Up To Second In Best Global Brands Survey

Apple is the “top riser” in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.

Read the rest of this post »

General Electric: To Our Employees, iPhones Are As Important As Light Bulbs

General Electric: To Our Employees, iPhones Are As Important As Light Bulbs

Photo by chuckthewriter - http://flic.kr/p/6st5v1

When your company is 120-years-old and synonymous with the light bulb, it can be difficult convincing prospective workers that you’re hip and with it. But GE thinks it has what it takes: the iPhone. An executive says its support of the Apple handset helps new employees see the global conglomerate as a ‘contemporary company.’

Read the rest of this post »