Best Buy Is Trying To Copy The Apple Store’s Retail Mojo [Report]


First Microsoft, and now Best Buy.
First Microsoft, and now Best Buy.

According to a new report in The Wall Street Journal, Best Buy is prototyping a new retail store experience that borrows heavily from the Apple Store. Unlike the traditional retail layout of cluttered displays and long checkout lines, Best Buy is testing a more open environment that allows customers to pay at multiple locations in the store.

Also borrowing from Apple’s strategy, the whole retail experience focuses more on connecting customers with Best Buy employees to help answer questions about products. The test store is located near Best Buy’s headquarters in Richfield, Minnesota.