One of the interesting points in the recent NY Times article on Apple’s retail stores is that many Apple store employees feel like their work experience goes beyond simply bringing home a paycheck and working in a retail store. Apple has deftly made them feel valued and like they are part of something much bigger than themselves.
In doing so, the company provides a model of how businesses can incentivize staff members even if budgets are too tight to offer raises or other perks. There are four broad areas or lessons that managers and executives at any company or organization can learn from looking at Apple retail – all them related to carefully developing a positive and collaborative corporate culture.
Many workplaces are looking at options for social collaboration. The idea is to harness the power of social networks as an internal communication and collaboration tool. While there are some powerful and full featured options in this space, a new iOS and Android app called Pride aims to provide the core benefits of social networks in a free service that’s extremely easy to set up, manage, and use. More importantly, Pride delivers a fun and playful experience that is likely to encourage employees to use it while delivering some very tangible business benefits.
Pride was created by mobile and social enterprise startup DoubleDutch, a company that delivers mobile CRM and event management solutions. The company’s approach is all about using mobile technology to engage with key partners – customers, clients, sales staff, event attendees, and pretty much anyone else involved in a business. That shows through in Pride as well as the companies other products.